When we started this site in early 2009, it was with the hope that some things could be different. It is hard to remember back to those dark days, when anything more than 400 words was considered “longform." But the Internet of that era was a very different place, one where cheap traffic and quick hits threatened to crowd out anything else that required even momentary reflection. (Little did we all know what other horrors would later evolve, but never mind that.)
With considerably more conviction than evidence, we started a place that prized engagement over eyeballs, community over crowd, contemplation over manufactured outrage. And then we went to [...]
Okay, we had our launch fun. Now The Wirecutter, our always-updated guide to the best tech available, is also pretty to look at.
Oh, so, yeah, hey, The Awl turns two today. We've got big plans for the next year and beyond, but right at this moment we'd like to take the time to acknowledge everyone out there who has contributed, offered words of encouragement, or mentioned the site to a friend. (We would also like to take the time to take a nap, because we have felt every minute of these two years, but that's probably not part of the deal.) We could not have done it without you, and we appreciate that. Thanks.
And here we go… Ladies and gentlemen, Splitsider is live. Adam Frucci's new site-the first addition to what Publisher David Cho refers to as "The Awl Network"-is about comedy, comedians and all things funny in the age of the Internet, and it will appeal to anyone who has ever laughed at anything ever. It's a fine product and we'd be most pleased if you made a few visits, added it to your RSS, told your friends… you know, the whole bit. Thanks! See you there!
At some point within the next day or two one of you will take issue with/register your praise of/make a completely unrelated point to a post on this website and hit "submit comment." Assuming it is not spam and is immediately approved, it will be the Awl's 100,000th such response. That's right, kids, we are rapidly approaching our 100,000th comment, and we could not be more excited.
To: All Awl Staff From: Alex Balk Re: Year One And Beyond
One year ago today exactly we were all giddy with anticipation for the launch of The Awl. (I was also giddy with liquor, which continues to be the case even up unto this moment.) I can recall the mixture of pride, anxiety, and perhaps a bit of arrogance as we gathered together around that Herman Miller conference table in Meeting Room B of the Awl offices and prepared ourselves for the endeavor we had pledged to undertake.