Thank you for stopping in at The Awl, a New York City-based web concern established in early 2009.
The Awl intends to encourage a daily discussion of the issues of the day—news, politics, culture (and TV!)—during sensible hours of the working week.
We believe that there is a great big Internet out there on which we all live, and that too often the curios and oddities of that Internet are ignored in favor of the most obvious and easy stories. We believe that there is an audience of intelligent readers who are poorly served by being delivered those same stories in numbing repetition to the detriment of their reading diet. We believe that there is no topic unworthy of scrutiny, so long that it is approached from an intelligent angle, but that there are many topics worthy of scrutiny that lack coverage because of commercial factors. We believe that the longform essay has a home on the Internet, and that the idea of "too long; didn't read" is exactly as shortsighted as its TL;DR acronym.
This does not mean that we eschew frivolity; far from it. Who doesn't enjoy a funny video, a current meme, or anything about bears? We love bears. And Science!
In the end, however, we return most frequently to New York City and its self-centered, all-consuming industries: media and publishing, finance and real estate, politics and capitalism and gamesmanship.
The website is run by two editors, John Herrman and Matt Buchanan, and supported by the contributions of excellent folks from near and far. You may reach the editors at firstname.lastname@example.org.
The Awl Network's publisher is Michael Macher, and you are welcome to contact him regarding any sort of business activity, including advertising and other opportunities for your brand. You may reach him at email@example.com.
An "awl," by the way, is a "pointed tool used for punching small holes," often utilized in wood and leather craft. Here is how you pronounce the word "awl," both with UK and US accents. Finally, our motto, "Be Less Stupid," is intended with some humor.
Thanks again for visiting. We appreciate it.