The Week All of Twitter's Good Will Evaporated


TwitterGate 2012 has escalated in a remarkable and bad way, with today’s revelation that Twitter actually went to NBC to inform them that journalist Guy Adams had put forward NBC exec Gary Zenkel’s work email address, not the other way around. (Also, Gary Zenkel has a JD from Georgetown, so it makes it extra sad that he’s all up in this mess.)

Twitter is a company with enormous customer good will. They’ve gotten away with incorporating advertising into their product without harming themselves. They’ve grown and scaled really well—to watch them trash all that in 24 hours has been unreal, particularly as they’ve sat firm and silent on a misinterpretation of their own guidelines. This event has rolled back user enthusiasm massively. (And on the heels of them being heroes!) The hilarious part is, of course, that it’s not like angry Twitter users will boycott Twitter. They have to have somewhere to gripe.