Saul Alinsky's Lesser Known Rules for Radicals
Rule 23: Always separate your cause buttons for easier reading.
Rule 24: Layer for warmth.
Rule 25: "Birth of a Nation" is a great pre-action psych-up film no matter the political faction.
Rule 26: Beer before liquor, never been sicker. Liquor before beer, you're in the clear. Also, vomit is an acceptable protest projectile.
Rule 27: Ridicule is the most potent weapon you can use as a commenter on Brooklyn Vegan.
Rule 28: By substituting a Panera Bread's® Half Smoked Turkey Breast Sandwich on Country Miche with Steak Chili for full Frontega Chicken® Panini on Focaccia, you'll save 370 calories.
Rule 29: Picking a widely held nugget of conventional wisdom and then constructing an essay all about why it is completely wrong is good for pageviews.
Rule 30: If it's yellow, let it mellow. If it's brown, it goes down.
Rule 31: Never tip less than 15%.
Rule 32: In Chicago, Tavern on Rush is where you go to be seen eating a steak. The Chop House on West Ontario is where to go to eat a godamn steak.
Rule 33: If you have a big penis, always find a way to work it into the conversation. You will increase insecurity, anxiety and uncertainty amongst your enemies. Plus, if anyone challenges you on the claim, you have a golden opportunity to prove it. Nobody has ever disliked a guy with a huge penis.
Rule 34: Never wear black with brown.
Rule 35: You can never go wrong blaming the media. Don't worry about alienating them. They are deranged cannibals and will always come back for more.
Rule 36: Combining a Taco Bell and a Pizza Hut is a perfect tactic to reach two consumer groups without doubling your fixed expenses.
Rule 37: If it's your first demonstration, you must toss back the tear gas.
Abe Sauer is the author of the book How to be: North Dakota. He is on Twitter. Email him at abesauer @ gmail.com.







That one New Radicals song was fine, but getting so angry at Beck, Hanson, Courtney and Marilyn Manson was kinda weird.
JUST SO YOU KNOW
"Lesser Known Rules for Radicals" has been out of print for a while and commands a really high resale price on Half.com, like upwards of $75.
The only other Alinsky books that come close are:
1.) His 33 1/3 book praising the Minutemen album "What Makes a Man Start Fires?"
2.) The book on bipartisan semiotics that he co-wrote with Roger Stone, "Modalities for Moderates"
-and-
3.) "Saul Alinsky's Totally Rad Brain-Twisters II" which I bought via a Scholastic book club in middle school.