Tuesday, May 17th, 2011
6

The Internet is Netflix (Or, the Internet is TV)

Remember when Wired was telling us the "web" was dead or whatever? (When, in terms of volume delivered, it grew seven-fold between 2005 and 2010.) Well, frightening new development! Half of North America's web use (or "internet use"; we're being bad with terminology) is "real time entertainment." What's that mean? It means Netflix is 30% of all downstream traffic. (For comparison, YouTube is only 10%.) Now, don't panic: video is "bigger" than text, duh, so just because all internet traffic for pulling websites to you nifty computer is only 18% of total use, well, remember that websites are "smaller." But soon you will be getting your websites over the Netflix!

6 Comments / Post A Comment

Matt Langer (#2,467)

"Add The Awl to your queue." "Best guess for Matthew: 4.9 stars." "Witty and occasionally insidery NYC-based blogging properties (based on your interest in cats, bears, and Knifecrime Island)."

sweatersLA (#12,561)

The internet being a netflix machine is good news to me, because I was pretty afraid it had become a porn machine for cat lovers. At least the netflix machine has a bunch of Ken Burns stuff… that's my ambien.

DoctorDisaster (#1,970)

Now, don't panic: video is "bigger" than text, duh, so just because all internet traffic for pulling websites to you nifty computer is only 18% of total use, well, remember that websites are "smaller."

I don't think you're saying this firmly enough! A complete website of text, layout and images takes a teeny weeny tiny fraction of the bandwidth of even a short video. That standard web stuff is taking up two fifths of the bandwidth video hogs means people are spending waaaaaaaay more time doing the former than the latter. Percent of total bandwidth is a useful measurement only for people who operate the networks themselves. To users and content providers, it's meaningless.

scrooge (#2,697)

@DoctorDisaster True, but doesn't it mean pretty soon all web pages will refuse to load because everybody (including moi) is hogging bandwidth on Netflix? Good reason to own Verizon stock.

SeanP (#4,058)

@scrooge yeah, we snapped up FiOS service when it rolled out in our neighborhood last year. It was like 4 or 5 times as fast as the cable service was, for about the same price.

MyName (#10,197)

@sweatersLA: Only a porn machine for cat lovers? I'm pretty sure it's also a porn machine for porn lovers too.

Post a Comment