Remember when Wired was telling us the “web” was dead or whatever? (When, in terms of volume delivered, it grew seven-fold between 2005 and 2010.) Well, frightening new development! Half of North America’s web use (or “internet use”; we’re being bad with terminology) is “real time entertainment.” What’s that mean? It means Netflix is 30% of all downstream traffic. (For comparison, YouTube is only 10%.) Now, don’t panic: video is “bigger” than text, duh, so just because all internet traffic for pulling websites to you nifty computer is only 18% of total use, well, remember that websites are “smaller.” But soon you will be getting your websites over the Netflix!