This sure is a neat graph in Wired, to accompany the new theory that "the web is dead" and that the future is apps. The graph explains that, since 1990, usage of the "web" has peaked (at about 50% of Internet use, in 2000) and has since declined, to about 23% of Internet use. There's another graph that might be of interest when looking at this!
Between 2000 and 2010, Americans with Internet access went from 124 million to 230 million.
(The world at large, by the way, went from 393 million Internet users to 1.5 billion, but let's keep the focus on America, right Wired? Because we're so much more interesting and also we buy iPads.)
Rob Beschizza made a related point extremely well. He notes: "According to Cisco, the same source Wired used for its projections, total internet traffic rose then from about 1 exabyte to 7 exabytes between 2005 and 2010."
So, just in terms of basic Internet-using population in any event, as the "web use" "declined" by half over the last ten years as a percentage of use accorded to Wired, the real world activity presumably, at the same time, "stayed constant due to the doubling of the Internet-user" in the U.S.
Except use of the web blew up far more than that.
There's a number of other questions I have about these numbers, which are almost the only numbers in the piece, apart from a claim by Morgan Stanley that in five years, more people will use the Internet over mobile devices than PCs.
For instance: doesn't this chart measure data usage as traffic? Would that perhaps be why the "video" section is so swollen?