Thursday, October 28th, 2010

The Campaign That Put a Book at #1 on Amazon, Beating out Glenn Beck

This week, David Malki (who makes his living doing comics on the Internet) and friends self-published an anthology, called Machine of Death. It was self-published, in part, because traditional publishers didn't like that it didn't have any "names" in it. It's a sci-fi anthology, and all the stories are about a world in which a machine will tell you how you will die at some point in the future. By harnessing everyone he could online to buy the book on release day—not before, and not after—and by offering a free ebook at a later date with proof of purchase, the book quickly went to the number one slot on Amazon.

Glenn Beck's new book, Broke, was also released this week. And, perturbed at being beaten out as the top seller on Amazon, Beck took to his radio program yesterday.

Poor Beck was also beaten out by Keith Richards' book.

And I want to tell you that, um…our books are always #1. And I find it REALLY fascinating, FASCINATING, that if you go to, Broke is number THREE. And the two books that are ahead of it — one is, uh, Keith Richards' Life, which is getting a TON of — you know, that's everywhere.

So yes, Beck decided this was all a metaphor.

And then, the #1 book — today, at least — is Machine of Death. And it's a — collected stories about, you know, people who know how they're gonna die. Haowww!

So you have DEATH — I know it's called Life, but what a life it is, really! It's a culture of death, OR how do we restore ourselves?

These are the — this is the left, I think, speaking. This is the left. You want to talk about where we're headed? We're headed towards a culture of death. A culture that, um, celebrates the things that have destroyed us. Not that the Rolling Stones have destroyed us — I mean, you can't always get what you want. You know what I'm saying? Brown sugar. I have no idea what that means.

Well put, well put. Or actually not, just really crazy and weird and kind of disturbing! That he casts these books as the liberal pro-death agenda, and that his own book, which is called Broke after all, is about I guess positivity and rebirth?

In any event, Beck's ramblings finally put him at the #1 spot on Amazon. Now Machine of Death is only at #3. And that is how it's done.

Previously: Case Studies in Successful Self-Publishing: "To Slow Down the Time.

18 Comments / Post A Comment

Moff (#28)

Clearly, the Left is back to its usual tactics — freely spending money on merchandise sold by a business. WHAT IS HAPPENING TO THIS COUNTRY.

brent_cox (#40)

It's clearly a bad day for demagogues.

myfanwy (#1,124)

YEAH KATE BEATON AND RYAN NORTH (and other people who contributed to this book also). I love Ryan's take on this. "It was honestly nothing personal, Glenn! For most of the time, we didn't even know you were there."

@myfanwy: Kate Beaton did the illustrations? Oh hell yes.

Also, the guy who does Zero Punctuation is a contributor? I may have to buy this.

roboloki (#1,724)

of course it's the left, because beck's audience doesn't fucking read!

freetzy (#7,018)

Machine of Death to Glenn Beck: \"Biggest Hemorrhoid Ever, Not Soon Enough\"

WellThen (#1,251)

"Not that the Rolling Stones have destroyed us — I mean, you can't always get what you want. You know what I'm saying? Brown sugar. I have no idea what that means." I chortled aloud at this. Thanks, Glenn! Also, do you think maybe nobody has told him yet that everybody dies someday? Or do you think he believes that is just LIBERAL DEATH CULTURE PROPAGANDA and that he will live forever?

erikonymous (#3,231)

well, considering his Mormonism, yeah, that actually is kinda what he believes. ah, Mormons, bless 'em.

WellThen (#1,251)

Ah, I was thinking theirs was still a life-after-death scenario, and while it kind of is, I see what you mean, with the whole resurrection and eternal life reunited with their physical bodies thing. Interesting. (Also, suddenly I can't get the Skesis repeated chanting of "We will live forever!" from Dark Crystal out of my head.)

Art Yucko (#1,321)

hate to be the one to point out that the book is full of typos.

Elle (#7,022)

Oh, sad. In this economy, copy editors will edit a book for a box of Easy Mac.

I can't figure out how to make a strike-through or else I'd make some kind of typo joke here.

barnhouse (#1,326)

Anybody could keep a book at the top by buying a few hundred every day; that's all it would take. I mean, cui bono.

heroofthebeach (#2,280)

This is how the world works.

Joey Camire (#6,325)

Turns out people can be scared into doing more than just going on shooting rampages… They can be scared into making him millions of dollars. What a go getter this Glenn Beck is.

Aatom (#74)

Is Brown Sugar some sort of Tea Party code that activates a sleeper cell?

Matt (#26)


drinkingclub (#6,299)

What is it with mormons and being everywhere on TV? TLC, FOX, HBO. I thought mormons were confined to Utah.

These guys deserve all the success in the world

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