Hi! We're the media. We get a lot of press releases. Press releases are almost always bad. Especially those that come to our personal email inboxes. Here's a better idea: write an email to someone you know will care. Or don't! You could just blindly send out a bunch of crap and then bill your client for it. I mean, why not, right? It's not like some snarky asshole will publish your press release online, with derogatory inline notes. Oh wait.