Wednesday, May 5th, 2010
5

Pizza Chain's Marketing Ploy Works Like A Charm

papa john's enemy no. 1The great self-loathing-filled reinvention of the Domino's Pizza recipe was big business for the Michigan-based purveyor of cheese and dough, with sales up 18.4% (to $381.1 million) and same-store sales up 14.3% in the first quarter of 2010. Domino's head pizza-tosser Thomas Doyle said that "all of it" was pretty much the result of the revamp and its attendant advertising blitz. Three months from now, expect to see similar smiley-faced proclamations from the Yum! Brands camp.

5 Comments / Post A Comment

Crantastical (#4,127)

When Domino's is stalking that one guy who hasn't eaten their pizza, all I can think is, they haven't learned the lesson of Kenneth Lamar Noid…. http://articles.latimes.com/1989-01-31/news/mn-1499_1_pizza-chain

saythatscool (#101)

That's why Ernie Harwell had to die.

I have been steadfastly avoiding the Noid since 1986, and now they are CONVENIENTLY telling me that "everything's changed," and "it's safe to eat Domino's pizza again?" I DON'T THINK SO.

Art Yucko (#1,321)

Whatever. I'm taking Mr. Whipple's advice: Please do not Squeeze the Little Caesar's.

Matt (#26)

I've said it before and I'll say it again — NuDominos is just Olde Dominos dunked in a tub of Papa John's garlic butter.

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