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The Making of Friskies "Adventureland": "Where Do They Go In Their Minds?"
You know how we're obsessed with the Friskies "Adventureland" cat food ads? It turns out that there is a BEHIND-THE-SCENES video about it, starring the ad exec hottie who "concepted" it, and then covers from the "script" (!) to early digital renderings to green screen cat work. Plus an interview with the cat wrangler! They explain how they get the cat to jump through the "portal"! Every minute of this is hilarious and wonderful.
Yes, for those of us in advertising many nouns such as "concept" are also verbs. We also get to use adjectives as nouns, as in "creative" and "creatives".
'cause THIS EXISTS.
His storyboards reaffirm my belief that art directors are NOT artists.
Scarf guy is hot.
I get the sense these people realize how ridiculous this is.
Insights into Cat psychology fascinating.
Fucking cats working with a bigger budget than me.
Some of us can draw.
t'was meant in jest.
*hug*
What about hoodie-no-sleeves, big glasses and trucker hat? REOWRRRRR!!!!!
Erik's hotness factor +10
Erik's enthusiasm for cat food -15
truth. be. told.
Cat Wrangler. Turkey Dance Choreographer. If I had known these were job options 10 years ago, I never would've gone to law school.
You can always drop out and apprentice at Hollywood Animals:
http://www.animalschool.net/
But I think you have to work your way down from bears.
plz see Bill Hicks re: marketing
A six month project? I'm lucky if my clients give me six weeks.
My cat already hallucinates daily, guess it's a good thing riskies are the only things she won't eat. (Good for her, because it's subpar food and all.)
*Friskies
Unintentionally funny typo.
I would just like to appreciate this post! It even managed to assuage the sadness that a week full of terrible news about immigration and abortion policies, oil spills, etc, is due to cause.
How they wrangle the cat? Let me guess. First they break its jaw. Then they kill it and stuff it. Then they throw it through the "portal".
There are many ways to wrangle a cat, and you just described the easiest one.
They put the dolphins in charge.
I would like to see a cat food commercial starring the Kreepy Kats. Also, the making of Kreepy Kats.
Me-ow, too. I would buy that cat food and I don't even currently have a cat.
"By the way, if anyone here is in marketing or advertising…kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Now, back to the show. Seriously, I know the marketing people: 'There's gonna be a joke comin' up.' There's no fuckin' joke. Suck a tail pipe, hang yourself…borrow a pistol from an NRA buddy, do something…rid the world of your evil fuckin' presence."
Bill Hicks
But I've nothing against CATS, for the record. I do like cats. Especially if they were to rebel and scratch out the eyes of all advertising "creatives".
UPS Whiteboard guy? The meow tolls for THEE.
Don Draper would never have come up with that idea!
All of these people are on drugs.
I like how she changed her name from Reyfenstall(sp?)
The slightly more honest version: http://www.youtube.com/watch?v=xdNGcjSQDDw
As the songwriter and musician aren't credited in this "behind the scenes", can we (please!) infer that it's someone who doesn't want to be known for writing jingles? I kind of think the voice sounds like Juliana Hatfield pitch-corrected. Perhaps you have a better guess?
I love all the useless extra agency people screwing around on their laptops while everyone else is working. Twats.
I love how the agency-boy, convinced the client to spring for producing the spot in South Africa, and then going to color-correct it in London. Good work wasting your client's money there.
"Color-correction" is my favorite exorbitant and unnecessary post-production line item. If you haven't shot on film, and if your entire pipeline was digital, YOU DO NOT NEED A SEPARATE COLOR-CORRECTION session, and you certainly don't need to travel half-way around the world for it.
I agree Choire. This is awesome. Moon shot kind of awesome.