You are going to need to get a load of this: an explanation of the infamous Friskies ‘Adventureland’ commercial. “Feeding wet,” as [Susan] Schlueter calls it, can for some owners be a highly ritualized and intimate pet interaction. The pop of the can primes kitty for excitement. The scents that escape set feline nostrils aflutter. This is a time for cats and owners to bond over a heap of moist, processed meat. And, according to Schlueter, many owners like to imagine what their cats are feeling and thinking during these moments of culinary ecstasy…. Schlueter says the target is ‘owners who are very involved with their cats, and have a deep relationship with their cats. These are owners who love to get inside and experience the magical world their cats experience.'” That’s weird, because I am that sad freak who wants to experience the magical cat world with my cat, and that is why I feed him a decent cat food!