Monday, February 22nd, 2010

Liveblogging the Friskies "Adventureland" Commercial

0:01 OK this is
0:02 reasonable enough.
0:03 This looks
0:04 familiar.
0:05 Wait those streamer things
0:06 kind of remind me of a
0:07 Pantene ad. Like illustrating
0:08 the magic of hair chemicals/cat food.
0:09 Now this is like The Lion, The Witch and
0:10 The
0:11 Wardrobe,
0:12 where a weird mirror
0:13 floating in space
0:14 equals wardrobe.
0:15 OK this is just UNFAIR.
0:16 NO CAT
0:17 experiences this kind of
0:18 ecstasy not even
0:19 on CATNIP. The
0:20 animation is atrocious. Those
0:21 turkeys are like something
0:22 from a computer game from 1997. Nanosaur!
0:23 What are the turkeys so
0:24 happy about? He is going to eat
0:25 them! This singing is like
0:26 a backing track on that sellout
0:27 Liz Phair album.
0:28 Don't fall off the
0:29 cliff!!!!!!!! Damn, cats are agile.
0:30 Is that a litter? As in the thing
0:31 that someone rich sits in while minions
0:32 carry it and walk? Oh no, it's a boat.
0:33 Cats hate water! Thank god for pirate ships!
0:34 The cat is meowing as if to say
0:35 "Where the fuck am I?!?!? I want to
0:36 go hooooooooooooooome.
0:37 REOW."
0:38 OK safely in pirate ship.
0:39 Failing to catch any fish because fish are computer-animated.
0:40 Not actually looking directly at fish
0:41 because fish have been fake CG'd into this
0:42 lucy-in-the-sky-with-fishes world.
0:43 Oh yeah,
0:48 Okay now there's an entire drum circle
0:49 of prey.
0:50 Oh but
0:51 maybe they are dancing in a farewell
0:52 like get the fuck out of here
0:53 don't eat us! We'll be nice to you if you
0:54 don't eat us!
0:55 There he/she goes. Wait did he just
0:56 come out of the washing machine?
0:57 Yes the reality is that you are just
0:58 eating 99-cent horse meat.

Previously: The Only Three Female Musicians, According to Many Male Music Critics

Liz Colville is exciting us day and night with endless enchantment.

53 Comments / Post A Comment

Moff (#28)


Damn! You type fast!

Moff (#28)


Steve Spillman (#3,641)

I thought the cat's name was Bruce, for some reason.

hockeymom (#143)

Well now I know why my cat just barfed all over the kitchen. Clearly the secret ingredient in Friskies is LSD.

HiredGoons (#603)

Now with Ayahuasca!

Dave Bry (#422)

Wow. That is excellent. How many people are going to eat their cat's food after watching that commercial? I kind of want to. And I don't even have a cat.

gumplr (#66)

Move over, Salvia. There's a new kid in town.

crookedE (#1,817)

This commercial is clearly aimed at the foreclosed-upon-and-living-in-your-car demographic. Though I would be surprised if they spend a lot of time watching TV.

lempha (#581)

The cows are my favorite part. They bop along to the music!

Quinacridone (#81)

I like the ring of little chickies that bop along towards the end. My cat would never behave with such composure at the sight of those popcorn nuggets.

liz (#3,108)

yeah i love that the cat no doubt sees all these birdies but is like "i guess i'll wake up from this dream/go back to the kitchen to eat my slop now."

Maevemealone (#968)

I ADORE the hopping chicks! And the dancing turkeys and *gasp* ALL of it. Now I want a cat.

barnhouse (#1,326)

Nor mine, Quinacridone. All I could think of was the chaos and spouting psychedelic feathers everywhere that Fosco (my cat) would be causing in there.

queensissy (#1,783)

Damn sight better looking than the trailers for Alice In Wonderland, I have to say.

liz (#3,108)

YES! I wanted to slip this in to my live blog but it all happened so fast.

queensissy (#1,783)

Yeah, are you dizzy after doing this? It was fantastic.

that was really awesome

City_Dater (#2,500)

Thank heavens someone else saw this!
I thought I was having some sort of cheap-pinot-grigio-and-cheese related hallucination…

No cat would enjoy food that made him experience such a panic-inducing scenario.

Moff (#28)

Where were this one and the Old Spice commercial when the Super Bowl was on?

mathnet (#27)

I'm on a horse.

Maevemealone (#968)

I think it was on the Super Bowl? Also, the Old Spice commercial was actually a one shot deal! (video is long and zzzzzzzzz but eh)

HiredGoons (#603)


Rod T (#33)

Free love!


oops, was supposed to be a reply to Hired Goons' question…Too much Friskies today

poisonville (#776)

I assumed the ship was an Arthurian reference, and that it was taking kitty to Avalon, and further that the entire adventure should be taken as a dream-of-the-already-dead, much like the movie "Point Blank" or a David Brooks column.

Jryhzkidz (#627)

Occurrence at Rainbow Crossing.

mallorykeaton (#2,650)

You can make your own LSD Cat Tripped Out Psychodelic Friskies Dreamscape at

And no, we did not get stoned on Saturday night and spend hours Photoshopping our cats' pictures into this. No siree, Bob.

Quinacridone (#81)

thank you!

metoometoo (#230)

Damn Friskies websites won't upload my picture, grrrrrr.

metoometoo (#230)

I wonder if it knows I'm trying to use a picture of a rabbit instead of a cat and that's why it won't work for me!?

Jryhzkidz (#627)

I did not just spend an hour making a picture called " The Tiime is Nigh".
I also did not just post this ad on CL:
Mallory Keaton what picture did you not make?

mallorykeaton (#2,650)

We ultimately respected their right to privacy by not publicly posting images of them wearing pink boas and bondage collars while being viciously attacked by purple turkeys.

Jim Behrle (#3,292)

Strawberry fields

smapdi (#1,306)

Can you imagine if you mainlined it?
I bet it's really great.

belltolls (#184)

Wait until you play it backwards.

This ad is proof that at least one other person besides me saw the Imaginarium of Dr Parnassus. And the other comments here are proof that only one other person besides me saw the Imaginarium of Dr Parnassus.

metoometoo (#230)

I saw the Imaginarium of Dr Parnassus. I liked it a lot.

Lethal Merman (#3,653)

Oh, hipsters are cute when they're complaining. Having worked in advertising as a creative for many years, i thought this was a cool and creative little commercial. It's not real, just like OZ wasn't real, or Alice in Wonderland, or The Neverending story. It's called an imagination. (try stepping away from the Williamsburg starter kit at Urban Outfitters for a change). It's called pretend (much like hipsters "pretend"- we all know those aren't real prescription Urkel glasses.) Had you done any research (I know, that would actually take having an attention span of more that 3 seconds) you would have found that this was done by a very talented multi-media team out of London, the same responsible for many award winning commercials, music videos, and documentaries. The animation team for this spot was the same team on the Beatles Rock Band. Yes, we all can balk at the idea of proving there can be creativity in product consumerism, but it takes a huge team of artists, film production crews, animators, CGI artists, songwriters, composers, musicians, singers, editors, executives and millions of dollars in production and media buyouts to get something like this made. A commercial of this caliber can take 6-8 months from start to finish. So while blogging is fun and somewhat entertaining, some of us are actually out there doing real shit-which leaves those who have all the time in the world to sit and write not so witty commentaries about other people who are actually doing real shit. And, in this case, bloggers are giving Friskies exactly what they want- free advertising with out having to spend additional money!!! Too bad you're not a legitimate platform for advertisement, you could've made 5-6 figures playing this commercial on your station if you were. In any event, the banter is still annoyingly cute. Kudos.

gumplr (#66)

mer-MAN! [high pitched cough]

mjfrombuffalo (#2,561)

OH, it's about ART. Ah. I see. Good thing it's not about selling cat food to, oh, hipsters and bloggers and normal people like me who think the commercial was cute but really stupid and won't be buying Friskies.

(Maybe Merman didn't have his dose of psychadelic kibble this morning.)

Lethal Merman (#3,653)

nice guess! lethal merman is actually my drag queen name.

Lethal Merman (#3,653)

I won't be buying Friskies either, I don't even like cats, but am making a point at whether viewers like it or not, the more everyone is blogging it, they are giving corporate conglomerate Friskies exactly what they want- a buzz spreading free advertising. And, no, it's not about ART. It's about the unintelligent commentary that our generation seems to have at anything commercial, yet indie IS the new commercial darling. I have no problem against commercial criticism, just say something, ANYTHING, intellectual.
(hence your compelling comment suggesting that I eat psychEdelic-yes, try a dictionary-cat food. I follow an organic raw diet.)
I was trying to say that just because it's a silly commercial about cat food doesn't mean that creative ideas and persons weren't involved in the development.
Speaking of development, or lack there of, how is that dying city of Buffalo doing these days?

Welcome, Facebook users!

metoometoo (#230)

This is an entertaining commercial. "Hipsters" and "bloggers" and, um, regular people who enjoy reading and commenting on the internet, are being entertained by it. Nobody implied that it was not produced by talented and creative people. Some of us save our "intellectual" criticisms for, you know, intellectual topics? You are free to opine that advertising is artistic and intellectual and "real shit," while writing/blogging is a less legitimate enterprise, but I doubt you will find very many readers at this particular site who agree.

P.S. Hahahaha, oh yeah, this is why I hated working at an ad agency and decided to get as far away from that industry as possible. People who think this way bring out the bitch in me.

bong hitler (#3,233)

Howcome nobody ever makes cat food out of mice? It would seem like the logical thing to do.

Charles (#3,667)

Why hasn't any pet food co. brought out a line of food that's just gravy without the "meaty bits"? All my cat ever wants is the jelly or gravy.

i think it is the same kind of cat from one of the harry potter movies. what kind of cat is it? it's beautiful.

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