Posts Tagged: Conde Nast

On Lena, On Rihanna, On Kimye: The Very Necessary Death Of "Vogue"

The idea that there is an appropriate subject for a Vogue cover is a concept that Vogue invented. The years and years of white, able-bodied, skinny and young models and actresses have trained us to instinctively notice what is and isn't Vogue. There is the occasional diversion if the Academy Awards/Grammys/culture demands; but often when Vogue puts aside its insistence that only one kind of beauty exists in order to recognize a different kind of beauty, they do something worse, like the LeBron James cover with Gisele, which was maybe not an overtly racist decision, but certainly an editorial decision that reflected implicitly racist beliefs about the way a [...]


The Letter

William Shawn began work at The New Yorker in 1933, was appointed managing editor in 1939 and, quite shortly after the death of founding editor Harold Ross, became the magazine's editor in 1951.

In 1985, 34 years later, Shawn was still the editor, but Peter Fleischmann, the son of founding partner Raoul Fleischmann, owned only 25% of shares in The New Yorker. Paine Webber owned the next largest share, and the Newhouse family's Advance Publications already owned around 17% of the publication. Advance wanted, and got, the rest, for a price something like 20 times current revenues, according to the Times.

The employees, however, were not happy [...]


The Magazine Brand Rollout Extension Digital Platform Incubator Buzzword Lifestyle!

“We’re not just running creative teams,” said Hearst’s men’s group editorial director and Popular Mechanics editor Jim Meigs. “We’re running new business incubators. We’re constantly thinking about where can we take our content and roll it into new platforms and in ways that are going to make money.”

A MUST READ on the bigwig magazine editor as brand manager.


Condé Nast World Trade Center: For Real!?

In today's most shocking media news: "Publishing giant Conde Nast is likely to finalize its 1 million-square-foot lease at One World Trade Center by March, developer Douglas Durst told Crain's today." One meeeeeelllion square feet! God, they must be getting an amazing rate, given how much, oh, everyone who works at Condé Nast despises the idea. They would become only the second tenant to sign up for the World Trade Center (though they claim, with this and other current interest, they'd have 85% leased), which will be completed sometime when our grandchildren will care. (Presumably there will still be magazines in that future.)


Ad Obliterates 'New Yorker' Website

I will now never, ever listen to the "mainstream media" (am using that semi-ironically, yes) talk about "the sanctity of editorial" or how "weblogs are destroying church v. state journalism" or "Chinese walls" after Conde Digital put this ad for Smart cars on the New Yorker website. It's an ad that literally covers and then obliterates the entire content of the website. This is something that web-only, newfangled publications like those of Gawker Media would most likely never do, as much as their ad honcho would enjoy it. (I mean, we might do it! For the right price! Inquire within! Heh.) But I'm not sure that the New [...]


What Do You Call Conde Nast at the Freedom Tower?

The publishing giant/dinosaur/juggernaut Conde Nast is "considering" a move to the totally not built Freedom Tower downtown and the naming rights are tricky! We were thinking COOKIE: NEVER FORGET but there's also other good choices, such as SI TOWN and GRAYDON GARDENS.


Shocker: Conde Magazines Axed For Financial Reasons

Conde Nast CEO Chuck Townshend tells the Times' Stephanie Clifford that none of the company's other titles will be shuttered, although some may reduce frequency. And the poorly-received decision to kill Gourmet rather than Bon Appétit?


At Condé Nast, An Assistant Position Fosters Resentment

"One assistant who ended up feeling resentful is Melanie Neuman, 32, who has a master’s degree in bioengineering but wanted to transition into an industry with a stronger support network for women. In 2011 she began working for three senior executives at Condé Nast."


I Was Paid $12.50 An Hour To Write This Story

I didn't know what I would get paid to write this article. I didn't ask. It doesn't matter. It won't make a tangible dent in paying the rent on my apartment in Brooklyn, or, for that matter, rent on an apartment in any other city. By the time I finish the research, the interviews, the writing, and the editing, whatever small sum—$30, $125, $200—this site pays me will pale in comparison to the effort. It's not "worth it" in a traditional monetary sense. I'm doing it for exposure (maybe hire me?), because I'm interested in the topic, and because it's immediately relevant to my so-called career as a [...]


Now Condé Nasters Must Find an Even Newer Media to Make Sense of Themselves

“For a few weeks in March and April, a strange fad took hold in the headquarters of Condé Nast Publications at 4 Times Square,” wrote Warren St. John in The New York Times during the spring of 2003. “After sharing elevator rides with Anna Wintour, the editor in chief of Vogue, Condé Nast employees sat down at their desks and typed accounts of their vertical journeys with the fashion icon,” he continued…. Then the seas changed for the magazine world. McKinsey consultants and magazine closures followed and this year the company lost its position as this city’s top privately held fashion magazine publisher in terms of market share [...]


No One Shot At Conde Nast

"We have received reports that a firearm has been discharged on the 10th floor of 750 building, 3rd Avenue in New York. If you are in a safe location, remain where you are. Get behind a locked door, or hide behind some type of obstruction. Lay down on the floor, and remain as quite as possible. Evacuate the facility only if you deem this safe or necessary." Don't worry, Conde Nasties: that crazy email you all just got? It was just a drill.


Conde Nast Loves "Virtual Currency"

Conde Nast's new web strategy: "virtual currency." It's basically going to turn Gourmet's archives into an app and then mix it up with Farmville or something. I'm scared. Hold me.


The Efficiency Of The Town Car

"I think we're coming down in our perk-distribution and looking more like others. I'm not saying that our editors can't fly first class; I'm saying you choose how to spend your money. If the most efficient way to do business is to take a Town Car, then for Christ sake, I'm not going to insist people take subways and destroy their approach to business. I'm just asking people to be sensible." -Conde Nast CEO Chuck Townshend explains the new normal in the wake of the recent bloodbath.


Show Duplicates, Delete All

Broke: "Conde Nast plans to announce this morning that it will close Gourmet magazine, a magazine of almost biblical status in the food world; it has been published since December 1940." I love me some Ruth Reichl, so this makes me sad. Also, they decided to close this over Bon Appetit? What a world.

ALSO: "In addition to Gourmet, Conde Nast plans to announce this morning it will also close Cookie, Modern Bride, and Elegant Bride. Parenting magazine Cookie is a relatively new introduction, started in 2005, while the bridal magazines were seen as offshoots of the bigger Brides, which Conde Nast also owns."


How Does The World's Most Amazing Magazine Exist?

It's time to take note again of one of the world's great magazines, The World of Interiors, a Condé Nast UK publication. When last mentioned here, it was because of its magical spread on Anna Wintour's Long Island home.

Edited by Rupert Thomas, the much-younger lover of Alan Bennett, the December issue goes beyond the magazine's low-key habit of just a photograph of an interior on the cover—no words!—and reproduces a stretch of post-Revolutionary French border pattern, from the collection of Christopher Moore, a Delhi-based collector of toiles de jouy. This is insane. (Moore travels with a book of "1,000 original watercolour designs for printed [...]


How Long Can You Keep a Job Editing a Publication in New York?


Let's Say the 'New Yorker' iPad Publication Makes $58K a Week

The data we're allowed to have from places like Conde Nast makes it a little difficult to parse, but this helps: "between its eight magazines with tablet editions, the company has 242,000 digital customers." Good night, nurse! Your revolution is… maybe next year? (That being said, I'd love to see income numbers from that. It's gotta be somewhere from $1.2 million to $2.6 million, I figure? The problem is counting people who get iPad access "bundled" with magazine subscriptions; where people get counted is important!) And language is tricky!

But here's what we can figure out. The New Yorker "served" 89,684 iPad copies for an issue in [...]


Inside Anna Wintour's Long Island Home

The always-magical World of Interiors October issue has wended its way to America at last, and? "US Vogue editor Anna Wintour now has a second Long Island bolthole," promises the table of contents. (It would be a coverline of course but that magazine doesn't have words on its cover, which, can you imagine that in America?) That particular rurality is generally described as Bellport, Long Island, except it's decidedly in Shirley. ("I just import the people I want…. I don't mind the town. It's white trash, of course, but I don't care," Wintour famously-and humorously!-once said.) But! However! And! So this guide to ANNA WINTOUR'S RURAL RETREAT is [...]


New York City: Still Full of Heathers

You're a spiffy kiddo in the big city! You've gotten a job (okay, an internship) at Conde Nast! This is awesome. And of course you work there because you're fashion-forward, and smarter than those jerks back in high school in [funny-sounding name of semi-rural American city goes here]. But now here you are, in the glamorous cafeteria, grabbing some quick edamame or something. And, guess what? The bigger girls are taking stealth pictures of you and making fun of your outfit on Facebook. I'm sorry, it's true! You need to know this.


This Declining Thing Looks Like That Declining Thing

There's this: At General Motors, executives originally cultivated distinct personalities for its Chevrolet, Oldsmobile, Pontiac, Buick, GMC, and Cadillac divisions. But those divisions began to blur into one in the 1970s. In the 1990s, General Motors bleached from Saturn (a GM startup) and Saab (an acquisition) their distinctive, desirable qualities.

At GM, the least successful divisions have often found it easier-at least politically-to compete against their corporate brothers instead of the real competition (Ford, Chrysler, Toyota, et al.). If Chevy had a successful SUV, Buick wanted an SUV. If Chevy had a successful two-seater sports car, Pontiac wanted one, and so did Saturn. If Buick succeeded in selling luxury, [...]