Which Publisher Has the Most 'Affluent Millennials'?


This morning, the president of a large publishing company sent a letter to all of his employees, congratulating them on record traffic and being no. 1 in rich millennials:

Dear Colleagues,

Results for July comScore are out and… congratulations are in order. Across our digital network, we hit an all-time high audience of 87.3 million — making July our best traffic month EVER with 47% growth over last year. That means we now rank #22 in the comScore top 100, come in at #1 in the comScore Lifestyle category and continue our streak as the #1 network among affluent millennials for 21 consecutive months.

As a small way of celebrating these awesome results, we are making coffees from the Coffee Bar and cafeteria on the __th floor complimentary today. Hope you’ll enjoy a cup on us.

Best, Bob

Give up? Bob is Robert Sauerberg, the president of Conde Nast.

Reports from the inside indicate that the free coffee from the “Coffee Bar” is of unknown origin, while the cafeteria offers Starbucks.

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