Less Human Than Human: The Design Philosophy of Apple

The late Steve Jobs is known to have been very keen on "taste." Microsoft has absolutely no taste, he said, going on to explain that by this he meant that "they don't think of original ideas, and they don't bring much culture into their product." Great products, he said, were a "triumph of taste." The exquisite taste of Jobs himself has long been a matter of doctrine in the tech world. Kevin Kelly's remarks after his death expressed the general sentiment: "Steve Jobs was a CEO of beauty. In his interviews and especially in private, Jobs often spoke about Art. Taste. Soul. Life. And he sincerely meant [...]



