"BuzzFeed is like the porn industry in the ’90s. All online marketers watched what the porn people did from a marketing and technology standpoint because they were always on the cutting edge. That’s where a lot of the marketing and advertising techniques that made it into the mainstream in the early 2000s came from." [Via]
A few months back, Mike Hayes, who's a senior reporter at BuzzFeed and who also runs the official BuzzFeed Twitter account, sent around an email to the office. Twitter, he reported, was going to be verifying the whole staff at once. To be eligible, employees just needed to attach their work email addresses to their Twitter accounts.
And so then one day in March, poof. Scores of BuzzFeeders with blue checkboxes on their Twitter profiles. Other companies, like The Verge, followed.
so many buzzfeed writers, verified. heads need to roll over this. verify me @twitter
— max read (@max_read) March 12, 2013
There's sort of nothing funnier [...]
"Early on in [Tina Brown's Newsweek] tenure, there were covers for the Olsen sisters and Regis Philbin. Buzzfeed would have covered them, too, only in its 'Nostalgia' vertical, which, like Brown, is preoccupied with the 1990s." —Way harsh, Noreen Malone, way harsh.
With Buzzfeed announcing a fresh $15.5 million in funding today, on top of its previous $11.5 million in funding, all web properties should stop and ask themselves: what would you do with that cash? We already have it planned!
• office radio with AM and FM.
• tiny house collection in the middle of the office's sculpture courtyard.
• a "sympathy big board," displaying only least-viewed blog posts.
• Ben Smith's younger, weirder cousin from Ditmas Park, Yaniv Smith.
• an actual awl.
• basement meth lab (because media companies just becoming tech companies is very 2011; 2012 is about dreaming bigger).
• a fearsome, extremely [...]