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Posts tagged as Bros

Mike's Says Please "Ice a Bro" with Us!

Hey there, are you a Bro! That's awesome! Are you a Bro who enjoys the game of "Icing" your other Bros? That is really great! We would like to introduce you to a totally rad beverage with which to "ice" your Bros in an exciting new way: Mike's Hard Lemonade®! READ MORE

Breaking: Icing of Bro Committed At Goldman Sachs

BREAKING NEWS UPDATE: We have just received word that an "icing" in fact has taken place among bros at Goldman Sachs. Our original statement of this morning that no icings have yet taken place at Goldman has been altered; we regret the error and also, wow, are you kidding? And here is the Wieden-Kennedy interoffice memo that is oddly pro icing. Suspicious! [UPDATE: Um, that memo has just been disappeared from the Voice's website. SUSPICIOUSER. ANOTHER UPDATE: here's the cache of the memo.]

Why Bros Get Iced, Bro

From time to time, we offer free editorial space to common folk with something to say. This is one such time, in which a fratty bro of our acquaintance explains what exactly is going on with bros. Spoiler: It's not good! READ MORE

Sex Offender Week: Feminism for Young Dudes

This week, we'll be running an essay a day about the state of being men and women. Welcome to Sex Offender Week-it's just like Shark Week, but without sharks and with angry blog comments! READ MORE

The Men's Room: Man v. Tool Academy

This season's winner of Tool Academy, a reality show on VH1 in which awful mostly-male people are tricked into going to couples' therapy in order to make them better mostly-boyfriends, was an aspiring professional wrestler named Jacob, or "J.T. Extreme." In the final episode, we were treated to an apparently sincere ceremony in which Jacob sacrificed, as a sign of his romantic contrition, his leopard-print leotard and banana hammock on a fire, causing an entire nation to mentally smell the worst smell anyone has ever smelled. (I imagined a toaster which has been turned on, smeared with Icy Hot, and stuffed with an large chunk of runny Camembert. What did you imagine?) To say he was the "winner" is to say that he was judged, by the show, to have been the most successful at becoming a better boyfriend. From a certain perspective, this was confusing! READ MORE

A Taxonomy Of Bros

So very true: "One of the problems with crafting a reliable definition of 'douchebag' is that the term is built from the outside. Nobody wants to identify as a douchebag. And so, each individual's interpretation of the term will necessarily exclude characteristics which they share. Not so with the term 'bro.'"