Mike's Says Please "Ice a Bro" with Us!

by Abe Sauer


Hey there, are you a Bro! That’s awesome! Are you a Bro who enjoys the game of “Icing” your other Bros? That is really great! We would like to introduce you to a totally rad beverage with which to “ice” your Bros in an exciting new way: Mike’s Hard Lemonade®!

Not a wine cooler and not a mixed drink, Mike’s Hard Lemonade® captures the essence of the exciting pastime of “Icing Bros” in a distinguished package. It’s clean and crisp, a refreshing alternative to beer, but not so delicious that your Bros won’t groan when you unexpectedly present them with a Mike’s Hard Lemonade®. Even better, you can Ice your Bros with an assortment of refreshing flavors from the Mike’s Hard Lemonade® family, including Pink Lemonade, Raspberry, Cranberry, Margarita, Mango, Pomegranate and Lime.

So pick up a six-pack and be one of the first to Ice your Bros in a brand new, crisp and refreshing way.

But there is more!

Got a video camera? Know somebody who does? You could win $1000 cash and your video could be viewed by literally thousands of online users. You don’t have to be a pro. Just stop talking and make a movie featuring one of your Bros being iced with a refreshing Mike’s®. At the end of the summer we will pick one grand prizewinner and four runners-up for the $1000 prize and other great Mike’s Hard Lemonade® gear. So get Icing those Bros with Mike’s® and get it on tape.

And remember, just getting Iced with Mike’s Hard Lemonade® means you have already won!

Mike’s Hard Lemonade® is not responsible for any Submissions which may be posted in any forum or news group and Mike’s® will have the right (but not the obligation) to demand removal from any such forum or news group anything which it sees fit to remove for any reason. You must not submit or otherwise use Mike’s® to participate in anything which:

(a) defames, libels or invades the privacy of any person;
(b) is obscene, pornographic, abusive or threatening;
(c) infringes on any intellectual property or other rights of any person or entity, including without limitation copyrights and trademarks;
(d) violates any law;
(e) advocates or describes any illegal activity; or
(f) advertises or solicits funds for goods or services.

We look forward to seeing your awesome clips of Icing your Bros with Mike’s®!

All references to “Mike’s” (other than references to the trademark MIKE’S® itself) are references to the owner and/or licensee(s) of such trademarks in Your Jurisdiction, and all rights in respect of all of such trademarks are reserved. Offer void in all states that begin with “New.” Remember, always “Ice” responsibly!

Abe Sauer loves brands.