★★★ The stiffness of the playbills in the breast pocket of the heavy wool coat meant that it hadn’t been needed since the day they went in there. According to the ticket stub in with the playbills, that day had been March 22. There had been clean daylight from the very beginning, to help rouse the children. A skinny little dog, wearing a dog coat, sniffed at the sidewalk outside where the pet-gear store used to be. The Q train was stifling, but the cold made up for that within two blocks. A few clouds appeared on the blue, overhead and reflected in the windows across the street from the office. The afternoon sun up the avenue was blinding but not appreciably warm, and in the time it took for the food truck to cook up pad Thai, the shadow of the buildings crept into the edge of sidewalk where people were waiting. Sun got so far into the narrow parking lot it could only be seen as an incandescence from the depths. The climate control in the office was totally haywire and helpless; people wore knit hats indoors. The back muscles, already tensed, felt the sharper cold of rush hour and started to hurt.
1. Visit nutritionist. Submit to sermon on restorative powers of gelatin, glucosamine, and collagen. Admit to gut neglect and gluten poisoning. Embrace wellness. Accept the broth into your heart. Resolve to save and boil bones and drink the marrow out of life.
2. Research Crock-Pots online. Neglect no comment or review—no matter how grammatically deranged. (Can be done weeks in advance.)
3. Purchase VitaClay slow-cooking appliance ($139) so as to avoid trace quantities of lead leaching into (health) food.
4. Unpack and “season” VitaClay slow-cooking appliance by boiling brown rice for two to three hours, or until heating element first-use smell abates.
5. Dump hot rice mush into bin.
6. Attempt first bone broth. Assemble in clay vessel: carcass of one lovingly pre-roasted chicken, plus variety of soup vegetables, plus parsley springs and splash of apple cider vinegar.
7. Further peruse instruction manual. Discover real bone broth requires twenty-four hours of simmer time; VitaClay maximum is six.
Earlier this month, in a blog post titled “Hard decisions for a sustainable platform,” Twitter announced a small product change that has altered, in a subtle but widespread way, the way you read/scan/judge/subconsciously process Things On The Internet:
Recently, we announced a new design for our Tweet and follow buttons, as well as a deprecation of the Tweet count feature. We expect to ship these changes by Nov. 20, 2015. We wanted to take a moment to explain how and why we made this decision, as it reflects the kinds of engineering tradeoffs we make every day.
This change concerns those little buttons on top of, under and beside a great number of pages online—the ones that tell you, at a glance, how many people have already shared a story on Twitter. They usually sit next to a similar button linked to Facebook.
Together, these buttons—with occasional share counts from Pinterest and others—have become something like a public ratings system for the web. Years ago, some sites put view counts next to posts, which, among other things, seemed to have an amplifying effect for already-popular stories. Some still do. But later, share buttons encouraged, and then standardized, a similar sort of behavior across the web, albeit on outside parties’ terms. Their ubiquity helped share counts overtake view counts or, more commonly, comment counts as the most visible signal of a post’s popularity.
Would you like to start your day listening to some music “constructed entirely out of the sounds generated by a Whirlpool Ultimate Care II model washing machine”? I am guessing you don’t think that you would, but I am also guessing that you could be wrong, because it’s a lot more exciting than you would imagine. If you insist that washing machine music is not for you, fine, here’s something that is almost its opposite from Matt Dunkley. If you like Philip Glass you’ll like this.
Sponsored by Squarespace.
The Goodwell Co. makes sustainable and compostable toothbrushes and flossers, and that’s just the beginning of what the company hopes to accomplish. But before they could sell their first toothbrush, they had to have a website, and that’s where Squarespace came in. Patrick Triato, who co-founded the company with Aaron Feiger, spoke to us about the company and their super slick Squarespace-made site, www.thegoodwellcompany.com.
Hi, Patrick. Tell me about The Goodwell Company! How was it born?
The Goodwell Co. was born out of the perfect storm of circumstances. I’ve been bringing products to market for about 15 years and I hit a point in my career where I didn’t want to continue leaving a “legacy of trash,” so to speak. I’ve been a product designer and engineer on literally hundreds of products, and I wanted to build something that I could truly stand behind and be proud of mass manufacturing. There is also a market and ideological shift going on where greener products and sustainable forms of living regarding products, lifestyle, architecture, transit, and energy are disrupting the status quo. Goodwell Co. is changing the way we manufacture and consume personal care, starting with leading the way in smart, sustainable, and subscription based oral care.
At what point did you decide that you needed a website?
Immediately. To truly disrupt our market, we needed to go direct to consumer, which means launching a website almost before we even have finished products to sell!
How important is your website to your business?
Absolutely crucial. Right now our sales are 95% B2C through our website, and 5% at retail locations.
Had you built a website before?
I had a hand in building a few websites before Squarespace existed, and the task was always daunting. It took a team of people to get the most basic website up and running—and that is before you plug in e-commerce!
How did you choose Squarespace?
Choosing Squarespace was easy; the free trial is honestly what had me sold. I tried it out for a few days, watched some tutorials, asked a few questions, and the next thing I knew I had a beautifully clean site ready to launch.
Can you walk me through how you designed it?
We sketched out a user experience map of how we wanted someone to click and scroll through our site, then we looked at the templates to see which one was the closest to our vision. We had to add a few custom coded tweaks that were pretty basic and ended up with exactly what we envisioned.
Tell me about your cheeky brushing teeth gifs! I love them.
I love that you love it, that is exactly what we were going for. Our culture at Goodwell is key to our products and our vision for the future, it’s not like brushing your teeth is going to go out of style any time soon, so we want to do unexpected and creative things all the time to keep it fresh and fun.
Do you feel like the site can grow with your company?
I don’t see any reason why not at this point, catch up with us in a year and ask the same question!
What’s the feedback on the site been like?
Great feedback, there literally hasn’t been a single complaint about where to find something or that something has crashed or errored out, which is pretty amazing.
You’re obviously a designer. How do you feel about Squarespace for non-designers?
Whether or not you are a designer, you’ve undoubtedly heard the saying,” It’s all about having the right tool for the job.” In a nutshell, this is how I feel about Squarespace.
★★ The gray sheets of cloud were interestingly rumpled and torn but beyond them was nothing but more sheets of more gray. The brief day never had a chance. A housefly, still alive in the unfreezing days, bumbled into the kitchen, then to the bathroom, where it should have been easy to find but was not—to appear, much later, near the huge pomegranate on the table an instant after the pen wrote “A housefly.” Some of the deep autumn flies had been so sluggish they could be knocked out of the air with a hand, but this one sustained a high-summer vanishing act. The curdled clouds stayed and stayed over Manhattan, though they went into plain flat gray in a line not far into New Jersey, and far away in the northeast a stripe of pink held through the afternoon. Outside was dimness and chill. Empty lumber racks awaited the annual burden of dead evergreens; people were willing to line up in the cold outside the Bloomingdale’s outlet trying its luck where the Urban Outfitters had been. In the midst of the piano lesson, a sudden lilac light pushed its way into the room. The gray had finally shredded after all. An ugly flat glass building stood plated in brilliant copper. Vibrant pink scraps moved rapidly under a sky of electric blue.
See, there’s one rule of yoga, and it’s that you don’t make any noise at all.
Yeah you just—
It’s crazy, yeah. ABSOLUTELY none. You just keep breathing.
No, there’s no grunting. That’s for picking up dudes at CrossFit. Oh you’re straight, haha, weird, sorry. Anyway like, if you’re straining and it hurts, you should like just stop and chill out. You don’t really do like “strain” in yoga?
Definitely no one’s laughing at you if you just lay there for a few minutes. But they might be if you keep making all these noises, you know what I mean…
So, actually, there’s no moaning either. There’s no “mmmm”ing. There’s definitely no “mmm that’s so delicious” noises, that’s fucking awful. You’re not eating a box of assorted pies in here.
Definitely not any kind of talking, particularly crazy-mumbling to yourself.
Not even sighing, no. You just breathe through your nose the whole time. If you stop and listen do you hear all the people busy not making noise? Is it possible for men to notice when they’re the only one making noises?
You’ll notice when you’re not breathing because you’ll start grunting again.
Sometimes things are just hard, man.
You can laugh if something funny happens though! :)
It’s a pretty… chill situation.
So be chill.
Is it possible for men to go an hour without expressing their feelings in a performative way that is intended to induce emotional care-taking labor around them?
Pretend maybe that you’re in a prison and that you’ll be murdered if you make any noises at all, could be a very fun “mind game” for you to play.
Just when you think you’ve got humanity all figured it reveals an astounding capacity to shatter whatever limits you had already assigned it. For example, as someone who considers himself too cynical to be shocked by anything anymore, I have to say it’s still a surprise to see that people can actually be even more aggressively brainless, over even more meaningless matters, than I had previously given them credit for. Whatever degree of doltish pig-ignorance you set as the base level of sheer human stupidity, it can always be surpassed, often by the very people who should know best how things work, and the eagerness with which they clamor to display their empty-headedness is almost charming. So I am thankful; it’s nice to be reminded that, even now, there are things that can change the way you see the world. Something else to be thankful for: the upcoming Francis record, from which yet another winning track has emerged. Enjoy.
★ Dead leaves, blown high in the air, moved as dark spots like a flock of birds against the gray. The warmth was inappropriate again, the dampness like the aftermath of a summer shower. Some rain passed through, flattening linden leaves onto the pavement. A bearable drizzle came after it at school pickup time, and then an almost unnoticeable drizzle on the walk to the library, accompanied by a colder wind, as if the showers were blowing away. They were not. Outside the library, the newly fallen night came with a full soaking rain, all the way up to the grocery store and back.