Wednesday, December 4th, 2013

Innovation Abounds

"In the last three months, CEOs of S&P 500 companies have put the 'innovation' word on Peony & Blush Suede perfume, premium potash and higher-alcohol Miller beer. "Innovation" also describes Dun & Bradstreet credit reports and PetSmart's temporary tattoos for pets. Back in 2007, 99 companies in the S&P 500 mentioned innovation in their third-quarter conference calls, according to reviews of transcripts from Capital IQ. This year the number was 197."


2 Comments / Post A Comment

KarenUhOh (#19)

Punctuationally arcane, I momentarily became excited by the prospect of premium potash in Miller Beer. A definite innovation, that, as well as a marked improvement in the flavor profile.

But I also take it the perfume actually is supposed to smell like suede. Which means I'm going to have to sniff my shoes.

Ralph Haygood (#13,154)

Another useful word destroyed by hucksters.

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