Is the future going to be watching a commercial before you watch a commercial? Depending on what the pre-roll you get here is, probably, yeah. Anyway, “Get ready to sob… it’s the John Lewis Christmas advert: Tear-jerking commercial tells story of hare making sure his bear best friend doesn’t miss out on the big day,” is pretty much the story. I mean, whatever, I have enough that makes me cry already, weepy touts for English department stores don’t make the list but, you know, bears and Britain, plus it’s Friday? It would be insane if we didn’t post this. That’s Lily Allen singing in there, by the way.