"Owners are dressing their domestic flocks in new fluorescent bibs, which have been specially designed to keep the creatures seen in the autumn evenings. The bibs are meant for the growing numbers of people who keep chickens as pets, especially in urban and suburban areas, to protect the birds from motorists. The bibs, costing £12 and available in pink or yellow, went on sale earlier this month."
—If you click through there is a picture of chickens literally crossing the road. Why? That's the eternal question, isn't it?