Thursday, July 18th, 2013
12

What Do The Apps Want From Us?

App updates seem to come in waves. One minute you've obsessively completed updates, the next minute, your folder or app store icon on your phone has a big red "22" badge on it. Around half of all updates are minor but useful bug fixes. Sometimes they're incredibly undersold security updates, a little trick Tumblr pulled this week when they realized that they were sending passwords in plain text. (No one really went crazy about this, surprisingly, because we live in password denial: "Some company that you exchange information with is going to reveal your password to someone else.") This week's app updates cluster revealed something more interesting: lots of what look like developer's pet projects, lots of weird iteration, and lots of things that most users just don't care about. But underlying these updates is an industry-wide desperation to scale, to be beloved. The apps want you to live in them. They want you to get your friends to live there with you. They want you to spend all the time with them. That's why the only real update for a game app is "hello, we just added 100 new levels to Candy Crush" or the like. That's what users want, and that's what they should get.

Developers and the companies they work for live in a funny box. They get user feedback from superusers and from loud users, and they get raw data, but they're also subject to internal roadmap obsessions. When that happens, they roll out crap that no one wants. At larger companies, like Google, mistakes get made when other products inside the company have to get shoved inside a perfectly good standalone product. This is becoming a hallmark of Google's greatest failing. (See also: making "chats" into "hangouts" and pretty much literally everything involving Google Plus.) Of course, Google's real greatest failing is that maybe it is becoming a cult?

In any event: There's two ways to get users to live in your app. You can give users a surprise they might like—or you can give people something they really did want. Sometimes people don't actually like doing the latter: it's like asking your kids what they want for Christmas. But surprises, as with gifts, often looks like flailing. It's iteration as "throwing shit at the wall" to see how users respond.

Let's start with some of the good app updates of the last ten days, from some of the largest companies in the market, and work our way down to some of the most horrible things ever seen in the history of mobile.


American Airlines

American Airlines has suffered on the web for a long time, and finally made their way through a web redesign that was mostly good (and desperately needed); likewise, their app has come a long way. That they actually managed to wrangle the systems to show flights' upgrade lists and TSA pre-check boarding status in the app is an huge achievement. This is amazingly impressive. They gave us all a thing we want but didn't even believe we could ask for.



Vine

A solid update, that promises to deliver better performance. This gives a soothing feeling: an update that says "we will end your frustrations with using our product" is wonderful.



Twitter

This is basically an interface change, which, eh. No one likes constant change. One of the hallmarks with our frustration with web and mobile products is constant shuffling and changing of features. Their search result changes aren't actually an improvement, but, again, eh!



Pocket

Reliability and reliably! Plus the servicing of a language-specific problem. Sweet.


GroupMe

This is where things start to get hairy. GroupMe, owned by Skype which then went under the Microsoft umbrella, is a funny critter. This update services a younger segment of its audience, presumably. It's pretty daring to issue an iOS-only non-necessary feature though!


Google Maps

Possibly one of the shittiest app updates so far in human history. What do people want from Google Maps? They want to be able to get places, and also to get there well. Google Maps is an extremely crucial invention, and unlike many apps, it services a diverse user base: rural people, city people, public transportation users, drivers alike. What they're doing now is PILING GARBAGE INTO IT. Zagat is a useless database of crap. "Great deals from my favorite brands" is a heap of shit, and it's actually a lie: I highly doubt I will hear from my favorite brands through Google Maps. "Indoor maps" could be intriguing. All I really want though is for Maps to learn where the subway entrances actually are. Not so hard. Finally, everyone is pushing "discovery" and "exploration," and mostly everyone is failing at it.


Facebook

Almost as bad, though not as undermining: Facebook rolls out verification. They just couldn't help stealing this from Twitter. This rolled out in late May online; weird that it took them until July 10th to get to mobile.




Cinemagram

I've felt a lot of time feeling bad for Cinemagram in the age of Vine. It's a great product, particularly with the updates it's received in the last year! In many ways it's better than Vine. It is, I think, also far more global. Focusing on delivering updates like sound effects (talk like a chipmunk??? Or… a manly man?) seem… off-base.




Path

The most beloved-by-indielectuals app of them all, Path, got a freakishly weird and almost unintelligible update on July 9th. Use… a QR code to friend people IRL? Friend Progress Bar? New… Stickers? Exactly what the fuck is going on here? Honestly, I get the love for Path, and it's a delightful creation, but this sounds like The Sims ate Facebook and barfed out MySpace.

12 Comments / Post A Comment

David (#192)

And in the background, you don't have to be paranoid to wonder if the ever vague "minor bug fixes" can really mean A) "after this update you will not recognize this app nor derive the same utility from it" or B) "these updates are purely in support of our commercial interests."

stuffisthings (#1,352)

Remember the good old days of complaining about constant Adobe Acrobat updates?

SidAndFinancy (#4,328)

That Google Maps update was a nightmare. I was driving with a friend who needed GPS help in a hurry, so I whipped out my phone and couldn't find the Navigation shortcut or app itself. The update even removed the Google Maps shortcut from my home screen.

What kind of fool makes an update that removes the company's own icons from the user's device?

BadUncle (#153)

@SidAndFinancy It is possibly the worst update ever. But it's still the best voice navigation on this planet.

nic'kalmus@twitter (#242,538)

All the Zagat stuff Google is doing really sucks, but this update did add something crucial: BIKE DIRECTIONS. It's been on the web app for years and it seems like a total no-brainer to access it from your phone, which you might actually have with you on a bike ride. Miffed that it came so late, but glad it's there.

deepomega (#1,720)

Wait, so you're saying you DON'T use QR codes to just hang out and share the latest 'pages (webpages) with your IRL blogsties (in real life blog besties)?

BadUncle (#153)

Alright, the only App I want from The Awl is teledildonic. And oh, so creepy.

joeclark (#651)

What you are calling “the servicing of a language-specific problem” is actually evidence of incompetent American kid programmers who think the entire spectrum of human language can be expressed in US-ASCII.

Then again, the Awl thinks neutral quotation marks work well with em dashes, so I’m not surprised you don’t know what was actually happening here (borked Unicode).

SidAndFinancy (#4,328)

@joeclark But the entire range of human thought and emotion can, of course, be expressed through ASCII art.

Ledrew (#654)

@Choire: "All I really want though is for Maps to learn where the subway entrances actually are." EXIT STRATEGY is money well spent in this area. One of my most used apps.

joshc (#442)

Indoor maps sounded ridiculous until I found myself in a monstrosity of a suburban pseudo-luxury shopping mall this weekend. Without Google Maps to show me the best escape route, I'd probably still be wandering around helplessly, in search of a Pink Berry but settling for "Red Mango" for sustenance.

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