Wednesday, July 17th, 2013

"The Real Tooth Fairy" Fiasco: Sexism For Tweens Actually Isn't Paying Off For Once

"The Real Tooth Fairy" scheme is one of the great branding bombs of all time, with negligible web traffic to their site and all of 856 Twitter followers. Now the Campaign for a Commercial-Free Childhood has found the outfit's original investor pitch video, and it is a delightful hodgepodge of low production values, virulent sexism and childhood "goodness" brainwashing. SUPER GROSS. And it's hosted by the CEO of Fandango! Oh gosh it's bad. The Campaign is on high alert—"Until now, the Tooth Fairy was one of the few iconic children's fantasy figures that escaped being captured, branded, and monetized"—but we think the kids are safe. This thing ain't going anywhere and the hideous, hideous unbelievable website is such a hot mess that no child could make sense of it.

7 Comments / Post A Comment

Bryan Keller (#3,804)

Bonus: the site is done in Flash.

Peteykins (#1,916)

Did you all click over to the "boys site" to enjoy all the dudebros and robots?

skyslang (#11,283)

@Peteykins Fuck that gender-specific bullshit. So ridiculous!

Peteykins (#1,916)

@skyslang It's almost like a parody, isn't it?

LondonLee (#922)

As the father of a little girl I've sat through some rubbish in my time but, Jesus, that website makes the Barbie movies look like Citizen Kane.

Lockheed Ventura (#5,536)

I am willing to do my part so that Paul Yanover loses some teeth.

Lockheed Ventura (#5,536)

Can they do this for Jesus?????

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