Freshness Subjective

"Fresh doesn't have to be low-calorie or even especially nutritious—a burrito with ingredients prepared on-site at Chipotle may pack three times the calories of a burger. Nor does fresh require pathologically locavorian supply-chain standards: As Arby's has revealed, a sandwich from Subway might contain cold-cuts processed, packaged, and shipped from a centralized facility in Iowa. Better yet for retailers like Taco Bell, Domino's, and Arby's, the mere implications of freshness can be sold at a premium to new customers who otherwise might have avoided those chains' wares altogether. The only unabashedly pure thing about the concept of fresh is its subjectivity."