Monday, February 11th, 2013
9

Freshness Subjective

"Fresh doesn't have to be low-calorie or even especially nutritious—a burrito with ingredients prepared on-site at Chipotle may pack three times the calories of a burger. Nor does fresh require pathologically locavorian supply-chain standards: As Arby's has revealed, a sandwich from Subway might contain cold-cuts processed, packaged, and shipped from a centralized facility in Iowa. Better yet for retailers like Taco Bell, Domino's, and Arby's, the mere implications of freshness can be sold at a premium to new customers who otherwise might have avoided those chains' wares altogether. The only unabashedly pure thing about the concept of fresh is its subjectivity."

9 Comments / Post A Comment

Except for Big Boi, who is always objectively fresh.

Bittersweet (#765)

@Reginal T. Squirge …and clean.

laurel (#4,035)

@Bittersweet …clean.

hershmire (#233,671)

I wonder what the suicide rate is amongst fast food marketers.

deepomega (#1,720)

"Words mean many things"

jfruh (#713)

Ruby Tuesday, which is clearly the worst in its We Serve Fried Things TGIFridays-Applebees-There's Probably An Official Name For It market segment, recently changed its tagline to "Fresh American Cuisine," which, ha ha.

hockeymom (#143)

Are Snickers fresh?

baked bean (#235,363)

I have trouble understanding how people are so easily duped by advertising.

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