What Is The Deal With All Those New Kindles?

I am not surprise that Amazon has an offer like this. They need to advertise products and the best way to do something like this is to have a cheap sale. I respect Amazon a lot and I am shopping from them often. However, lately they are starting to change the policy on shipping and delivery that affects me directly. It will sound funny, but I even found Valentine's day flowers browsing their products. It is a nice touch, but I believe it to be too soon.