The Age Of The "Drunk Phone"

“We were just doing global research with field strategists in understanding the role of beer in Saturday night around the world vs. other drinks. In studying beer, we started to discover that young adults cherish their smartphones and iPhones so much that they don’t want to lose them if they have an epic night out. Now they take what they call their ‘drunk phone,’ a cheap low-end phone, so now they are carrying two phones because they don’t want to lose their smartphone.”#