Wednesday, June 6th, 2012

Will Twitter Shut Down This Crazy Thunderclap Experiment Today? Probably!

Today's the day that Thunderclap releases its first mass tweet into the wild. Late this morning, almost 2000 people are going to simultaneously Tweet a message from Matt Taibbi. If you don't know of it, Thunderclap is like Kickstarter for mass tweets: if enough people sign on to a message, it goes live. (This particular tweet now counts its total reach at "3,793,447 people.") I have mixed feelings about this project! It's sort of genius? And yet I also dislike shilling and intrusiveness on Twitter. (And FYI, we "signed on" to this tweet as an experiment, because we wanted to see what would happen. In other disclaimer news, I only know about Thunderclap because we do a little business with the company behind it.) I would, however, like to see a project like this used for mayhem! I would like some mass tweeting about cats and stuff.

How is Twitter going to react to an experiment in mass tweeting? I'm suspecting "not well." I took a quick cruise through Twitter's "developer rules of the road" and their guidelines on automation and spam, and I don't see them expressly forbid mass tweeting. But I don't think they'll care for it.

8 Comments / Post A Comment

petejayhawk (#1,249)

"We Demand a Picture of an Awl on The @Awl."

Goal: 5,000 supporters on Jun 7th @ 12:00pm

dntsqzthchrmn (#2,893)

@petejayhawk Oops, went wildcat on that.

sox (#652)

@dntsqzthchrmn I would almost [finally] sign up for Twitter for this.

dntsqzthchrmn (#2,893)

Miss u, flashmobs

saythatscool (#101)

I briefly had the Thunderclap after a trip to Malaysia, but I experimented with some penicillin/Belvedere iv drip and it cleared right up.

stuffisthings (#1,352)

3.7m "reach" (assuming reach is defined as friends of friends of people who are signed on) is actually not that big at all. The place I work for has about 2,000 Twitter followers and a handful of retweets can easily push our impressions for a single message into the high hundreds of thousands.

Though I guess the real intent is to play havoc with Twitter's algorithms and become a trending topic, not to get seen by everyone on Twitter.

Blackcapricorn (#4,791)

Damn kids, keep off my Tweetdeck!

sox (#652)

Speaking of Twitterers… Did I miss an announcement about David Cho, who happened to be the signatory on the newsletter today?

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