Today’s the day that Thunderclap releases its first mass tweet into the wild. Late this morning, almost 2000 people are going to simultaneously Tweet a message from Matt Taibbi. If you don’t know of it, Thunderclap is like Kickstarter for mass tweets: if enough people sign on to a message, it goes live. (This particular tweet now counts its total reach at “3,793,447 people.”) I have mixed feelings about this project! It’s sort of genius? And yet I also dislike shilling and intrusiveness on Twitter. (And FYI, we “signed on” to this tweet as an experiment, because we wanted to see what would happen. In other disclaimer news, I only know about Thunderclap because we do a little business with the company behind it.) I would, however, like to see a project like this used for mayhem! I would like some mass tweeting about cats and stuff.
How is Twitter going to react to an experiment in mass tweeting? I’m suspecting “not well.” I took a quick cruise through Twitter’s “developer rules of the road” and their guidelines on automation and spam, and I don’t see them expressly forbid mass tweeting. But I don’t think they’ll care for it.