Wednesday, April 25th, 2012
13

Is Twitter Your Job? Is It Paying You? So What Are You Doing?


Who gamed a substantial number of professional news-gatherers into providing free content for Twitter?

Remember back when newspapers and other organizations doubled their employees' workload? (You should, it was only like a couple years ago.) And they were all, ha ha, now you have to blog too! Or you'll get fired like all those union guys who used to run the printing plant! So that worked out pretty well actually. Worked out real good for… some people. But everyone has taken this message way too much to heart. This morning, we saw a seemingly endless number of journalists spend the very early hours frantically live-tweeting every possibly interesting bit (and plenty not) of Rupert Murdoch's testimony at an inquiry. It didn't seem like note-taking; they weren't going to get a transcription out of this for later use; there was definitely hardly any room, at 140 characters, for analysis. It certainly wasn't helping them get their news articles published in a more timely fashion! And it not only didn't result in any revenue for their news organization, it didn't even result in any revenue for the writer in the course of his job duties.

Or did it? I suppose the good news is that all this furious tweeting likely increased their Klout scores, and that may result in sneaky hotel upgrades. And more!

Klout is starting to infiltrate more and more of our everyday transactions. In February, the enterprise-software giant Salesforce.com introduced a service that lets companies monitor the Klout scores of customers who tweet compliments and complaints; those with the highest scores will presumably get swifter, friendlier attention from customer service reps. In March, luxury shopping site Gilt Groupe began offering discounts proportional to a customer’s Klout score.

So they've tricked everyone into "building their brand." For Gilt Groupe discounts!

Also, all this attention will then get reporters attention for their links to their actual work… allegedly. Maybe. Transient attention, at least.

People use Twitter because it's fun, mostly. It's a great game! Twitter is actually an earnestly, honestly fun thing to do. And if you love news, and reporting, it makes sense that you'll probably like live-tweeting.

Until it's 11 a.m. in New York, and you've been typing furiously for four hours, and then you have to, you know, do your job all day. For your paycheck. Your Twitter followers totally might help you get a promotion! But your Klout score isn't gonna help with the IRS and the rent. (Yet.)

13 Comments / Post A Comment

pbump (#8,320)

Twitter is an IV for the drug of being read.

@pbump Twitter is wind tunnel testing to make 'dumb' more aerodynamic.

camelface (#4,600)

@pbump Oh I like this game.

Twitter : hitting a vein :: Blogging : skin popping??

does that mean that penning a newspaper article is still the "maneuvering under the scarred edges of an abscess" of being read though.

zidaane (#373)

@Jeremy Mesiano-Crookston Twiiter is the Bazooka Joe of actual thoughts.

@zidaane Twitter is the blue barbershop sanitizing liquid of literature.

EllieK (#232,619)

@camelface It is a decent analogy (I like games too). But no, penning a newspaper article is the slower, but more profoundly satisfying alternative of a long acting orally administered analgesic. Doesn't have the soaring immediate gratification of viral-like Twitter RT's, nor subtler thrill of crashing your server due to the torrent of pageview hits on a blog post.

I really hope those journalists get some sort of compensation from their employers for their Twitter activity. Other than wretched "Klout" acclaim and perks, which, well, in a word, are lame.

Matt (#26)

Whole Foods is just like Twitter but actually fun.

Matt Cornell (#8,797)

I think horse_ebooks has the best comment on this.

https://twitter.com/#!/Horse_ebooks/status/193838698201219072

jack09cary (#232,649)

i love to tweet!!!

bonjovay (#232,663)

nice post

petercmrn (#232,705)

I like Twitter the most among all social networking sites because it doesn't irritates with advertises. But there is always one question in my mind, How does twitter makes money if it doesn't advertise?
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baber (#244,003)

I like Twitter the most among all social networking sites because it doesn't irritates with advertises. But there is always one question in my mind, How does twitter makes money if it doesn't advertise..thanks!!!!
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johsn (#245,069)

Remember back when newspapers and other organizations doubled their employees' workload? (You should, it was only like a couple years ago.)
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