“Granite has taken on the Kleenex brand,” says Carino, the HGTV host. “Now everything’s Kleenex. Most people don’t realize that they don’t actually want a granite countertop.” They might want soapstone. They might want Silestone. What they’re really looking for, Carino says, is “granite-esque.”
The forward-leaning design snobs — the readers of “Dwell” and “Architectural Digest” — have already moved on. They want poured concrete in swirling designs. Carino is trying to turn people on to quartz, which is even harder than granite, even less porous.