Awl pal Maria Bustillos meets the men who write the taglines for TV and movie posters.
"Key art has a strange significance, even to a civilian. You’re living with these images the way you live with the songs on the radio; they form part of the texture of your daily life. Great key art can come to symbolize not just a movie but a time and place, a cultural mood: think of “Jaws,” “Silence of the Lambs,” “Gone With the Wind,” “Titanic,” “Pulp Fiction,” “American Beauty,” “West Side Story.” Chances are you’re picturing the poster image …
Except for Jaws, for me this is like the trick where somebody has you shut your eyes and asks you if you have a mental image of the Parthenon, and you say yeah sure, and they say okay, count the columns for me.
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