Monday, October 3rd, 2011
60

Please Welcome The Wirecutter

The Wirecutter is a new website designed to do one thing: to tell you what the best particular product in a category is at any given moment. It is a project of Brian Lam, late of Gizmodo. Do you want to buy a TV? Great: here are the three TVs we endorse right now. Here's what Brian has to say about the site; here's the best way to use it.

What it is not is a "gadget blog." There's really plenty of those, and they're great! They cover every rollout, every product, every bit of rumor and whatnot in the tech world. The rest of us really don't need to know all that. We want to know what the best camera is at any given moment. We just want an informed perspective on what's good. So it's a tech site for the rest of us.

We'd like to extend special thanks to Federated Media and to Intel for their support of the launch. Questions? Drop us a line.

Your pals,

Alex Balk, John Shankman and Choire Sicha

60 Comments / Post A Comment

Murgatroid (#2,904)

I'll be the first to say it, their font is driving me insane.

Rod T (#33)

@Murgatroid Yeah, I did the whole "courier" thing for a while too. Where it really fails is on mobile applications. Given the transition from desktop to mobile in readership I highly advise changing to something with better readability.

@Rod T HEE! Well, shh, don't tell anyone, but it'll only be Courier for about a week or so. :)

keisertroll (#1,117)

It's as if the Splitsider started with Comic Sans.

@keisertroll OMG BRB, CHANGING SOME STYLESHEEEETS.

Rod T (#33)

A key thing with the gadget blogs is the heavy use of tech jargon. Give me information that I can use as I read it without having to do additional research. That said, I wish this well.

Adam Goldman (#5,684)

God bless, and I'm sure I'll use the site, but it really is an eyesore.

Actually I'm not sure I will use the site, because it is such an eyesore.

@Adam Goldman We're mostly just having fun. It'll get more eye-friendly real soon. We just wanted to let our freak flag fly.

NinetyNine (#98)

@Choire It gets better?

Adam Goldman (#5,684)

@Choire Sicha Noted! I will check back, then.

awlsome (#706)

@Choire Sicha Oh, I actually quite like it. And it's a genius site. I need this information and I don't want to have to do any research. I am a lazy lazy consumer. brilliant.

hockeymom (#143)

@awlsome I love it…because I'm in the market for a little camera so this comes at the perfect time. IT'S LIKE YOU WERE READING MY MIND, WIRE-PEOPLE!
My only concern is that Ralph Nader and his Consumer Reports thugs will come after Brian Lam in the dead of night.

seentwagg (#8,810)

Bold move with the ironic layout, good luck with it. Now can you tell me what's the cheapest, best laptop to get for my (non tech-savy) mom?

boyofdestiny (#1,243)

Given what appears now to be the titling conceit of the Awl Network, shouldn't Splitsider change its name to that of a subject-matter-related device? The Wind-Up Chattering Teeth. The Water-Shooting-Boutonnière. The Spinning Bowtie.

Or, actually, maybe just stick with Splitsider.

deepomega (#1,720)

@boyofdestiny Uh, dude. Pretty obviously The Whoopie Cushion.

boyofdestiny (#1,243)

@deepomega Bravo. That does have a little more zip to it than The Headband That Makes It Look Like You Got Shot With An Arrow.

John Shankman (#7,766)

@deepomega haha nice one

@deepomega How the hell am I supposed to cut a bitch with a whoopie cushion?

deepomega (#1,720)

I like this a lot. Sort of like stripped down CNet. I vigorously disagree with some of it, but that is my prerogative as a GIANT NERD and you can't stop meeeee.

@deepomega I and my own giant nerddom vigorously agree with your vigorous disagreement!
(But I will also Do My Part and promise to read the site often.)

Is this just going to be hardware or will we see things like the best cloud-based online storage/backup service?

John Shankman (#7,766)

@antarcticastartshere we will definitely see things like that!

HiredGoons (#603)

can someone PLEASE tell me how to turn on the washing machines at the laundromat!?

Matt (#26)

"Hire someone to do it for you."

C_Webb (#855)

@HiredGoons I'm still trying to program my VCR.

HiredGoons (#603)

@C_Webb: I just put electrical tape over the blinking 12:00

jolie (#16)

@HiredGoons Maybe you could Ask a Clean Person?

@HiredGoons – I just walked past a laundromat in Carroll Gardens last night with this sign (or something quite similar) in the window: "Do you laundry in 4 minutes: 2 minutes to drop it off, and 2 minutes to pick it up." (That said, I actually do my own laundry.)

I would like to see five angry Balk heads awarded to superior products, i.e. all those from Apple.

hockeymom (#143)

Who is John Shankman and why does he get top billing over our Choire?

jolie (#16)

@hockeymom He is the publisher of The Awl, The Hairpin, The Splitsider (THAT'S WHAT WE'RE CALLING IT FROM NOW ON OKAY), and The Wirecutter, and they've listed themselves alphabetically by last name.

zidaane (#373)

@jolie Not by future outlook?

deepomega (#1,720)

@zidaane In order of their impending deaths.

hockeymom (#143)

@jolie I missed a memo. Well, good on you, Mr. Shankman. You have some quality properties.
Very entertaining.
I particularly enjoy the daily newsletter I get every morning in my inbox. Very informative.

jolie (#16)

@hockeymom John is a really good egg. He bought me a glass of wine-with-ice at the last 'Pin-up and didn't even balk at having to ask for such an emasculating thing unlike Balk, who, well, you know.

@jolie all that we learn from this is that señor John is extremely adept at hiding his shame, no doubt pushing it deep down inside, so you are not just emasculating him but causing him serious psychic distress. And ulcers. Ah, the selfishness of the wine-with-ice drinker knows no bounds… also, seeing as you totally started it, how many times would Alex Balk balk if Balk could balk in bulk?

@jolie: I totally palled around with Shankman at the Pin-up. And by palled around I mean chatted with for a couple minutes before I was diverted by Tuna Surprise. He seemed very nice!

Bittersweet (#765)

@Torless Golightly@twitter: Shut up and go to CVS to get my tampons already.

jolie (#16)

@Torless Golightly@twitter slowclap.gif

ericdeamer (#945)

What if I don't have any money with which to buy anything?

brent_cox (#40)

@ericdeamer Then you window-browse.

BoHan (#29)

Love, from someone trying to buy a new PC forever. So is there an RSS Feed? Bad question if I'm supposed to be opening it and checking for new content all the time, but good question if you want me to read it.

jfruh (#713)

@BoHan AGREE

I like this

ozacrot (#4,031)

Is it the plan to not allow comments on articles? I could see one good reason why: Nerd fights clouding up the waters (and a tech site that recommends Apple laptops, tablets, and phones would have SO MANY nerd fights.) Of course, at the same time, I think it might be useful to allow some discussion in comments (For instance, if you'd like a good, productive laptop, but you only have $400 to spend, not $1000.) Just sayin'!

WHY ISN'T THERE A WIRECUTTER ON THE WIRECUTTER?!1

jolie (#16)

@sorry your heinous WE DEMAND A WIRECUTTER ON THE WIRECUTTER

stuffisthings (#1,352)

@jolie

===\/_\
===/\ /

stuffisthings (#1,352)

@stuffisthings (ok well you get the idea)

jennie (#25)

where is the cat section?

hockeymom (#143)

@jennie That sounds sort of fancy.

SeanP (#4,058)

@jennie You'll have to wait for the launch of the new site: The Hairball.

This is the greatest website ever. NEVER AGAIN will I agonize over a tech purchase.

iplaudius (#1,066)

Please help me decide what small HD video camera to buy.

Niko Bellic (#1,312)

@iplaudius iPhone

iplaudius (#1,066)

@Niko Bellic Zounds! I was thinking of getting one when they go 4G. I guess you could get a tripod or whatever … is the camera really that good? Enough memory? Tell me more!

Niko Bellic (#1,312)

@iplaudius Well, it looks like the new 4S got a big camera upgrade: new lens, new sensor, more processing power. Looks like it will shoot 1080p at 30fps with an f/2.4 lens and a back-lit sensor. Plus, I love what you can do with some of the apps, like Filmic Pro, for example, that lets you shoot in 24p and has a movable focus and exposure point and a white balance lock. Best feature of all: it's always in your pocket.

Tulletilsynet (#333)

Simple brilliance.

stuffisthings (#1,352)

Hey so what is your number on Minitel? (Seriously though, I actually love the idea of this!)

made4leine (#123,641)

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