Tuesday, October 25th, 2011

Consumer Secrets Of The Unloved

"According to a new study published in the latest issue of the Journal of Consumer Research, it would appear that lonely people tend to shop differently than their peers who are in stable relationships, or married. The research is part of a larger investigation on social networks. The paper also revealed that more people report feeling alone and socially isolated today than they did decades ago. Researchers did not expect to find this result, since people are now interconnected online to a degree never-before though possible. Still, the research showed that as many as 1 in 4 people living in the United States report feeling lonely, and having no one to discuss important matters with. Apparently, this feeling is also influencing these individuals' shopping patterns…. The new findings could be of great use for advertisers. Companies will from now on be able to conduct specific campaigns targeted at this previously-untapped segment of the general population."

Photo by wrangler, via Shutterstock

11 Comments / Post A Comment

dntsqzthchrmn (#2,893)

Herodotus called the Lydians "a nation of shopkeepers." Just sayin'.

melis (#1,854)

Man, you're really pushing for a breakdown before lunch today.

franceschances (#96,473)

I didn't happen to buy a pair of boots yesterday because I was sad. Nope. Uh uh. Not me.

Niko Bellic (#1,312)

"The new findings could be of great use for advertisers."

Of pharmaceuticals and razor blades, I assume. Good to know that as a society, we have the right people on this.

freetzy (#7,018)

@Niko Bellic Instead of needing to use advertising to create a feeling of insecurity in consumers which can then be exploited for profit, advertisers now can simply shoot the 1 in 4 American fish that swim in barrels.

laurel (#4,035)

@Niko Bellic "…this previously-untapped segment of the general population."

Hence the razor blades.

roboloki (#1,724)


SeanP (#4,058)

@roboloki Very sad, socially isolated shoes.

deepomega (#1,720)

@roboloki Loneliness.

DMcK (#5,027)

@roboloki Cats.

NFK (#8,747)

@roboloki I-sole-ation

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