Tuesday, September 6th, 2011
17

Rookie Rookie Rookie

Rookie began publishing yesterday; it's a magazine owned by Tavi Gevinson, who is 15 and fun and scary smart. It may be of interest to you if you are a teen girl or are like a teen girl. (I certainly sometimes am.) The most interesting thing to me about it though: the return of anticipation to the web. The three stories that'll be on Rookie's front page today aren't live yet; they'll go up later, starting at 3 p.m. And then there's the whole month lurking for you! I love it. Everything else on the Internet is so "OH THAT WAS PUBLISHED 28 MINUTES AGO." And this is like, "Ooh we have something neat coming up next Tuesday. See you then, maybe, mmkay?" There's literally no architecture to express that on the web, so they had to create it. Now I'm going to find a way to steal it.

17 Comments / Post A Comment

boyofdestiny (#1,243)

This makes me think about how uninteresting a website focused on the interests of teenage boys would be. How many posts about how not to get caught jerking off can you possibly write?

jfruh (#713)

@boyofdestiny Don't forget the weekly column, "IT'S NOT A DOLL IT'S AN ACTION FIGURE".

Van Buren Boy (#1,233)

@boyofdestiny "1. A strategically placed laundry basket in the hallway can provide a warning noise if your mother is walking up the stairs and about to catch you on the family computer."

deepomega (#1,720)

@boyofdestiny You know every time you say "how many posts about ______" a thought catalog article is willed into existence.

boyofdestiny (#1,243)

@deepomega Dammit. Sorry, Internet.

dalmoblitz (#58,781)

@Van Buren Boy "Who keeps leaving this hamper in the middle of the hall?" That is a direct quote from myself, like, often. My son is 14. Is there a German word for this feeling?

Tully Mills (#6,486)

@deepomega I hear if you say "how many posts about a" five times in front of a mirror, the Thought Catalog Man will appear and attempt to kill you.

collier (#13,548)

@dalmoblitz : Yes. Aufhallenlaundrenschnieker.

Mackle (#446)

Whoa, major interface paradigm shift. My jaw kinda dropped at the simplicity. Somebody has to have used this layout before, I'll just assume I'm living in a cave.

barnhouse (#1,326)

Hmmm well the acknowledgements include Jane Pratt and "Cool Dad" Ira Glass, so? This isn't exactly an after-school project I guess.

Choire Choire Choire: I'm not going anywhere near those plaid skirts.

monkeyajb (#524)

I'm still immensely curious about this nugget from the Observer yesterday: "The Awl founders have also served as informal advisers."

Who/what are they referring to?

http://www.observer.com/2011/09/tavi-launches-magazine-with-help-from-friends-at-this-american-life-and-the-awl/

@monkeyajb Had to be Balk, right?

LondonLee (#922)

Ooooh, a calendar! Never seen one of those before (scroll down)

"Coming Up Next Tuesday," eh? Dirty boy, Choire.

The strategy works – anticipation is created! Besides that, though, what is so unprecedented here? The chronological cascading? The categories box? The "about" section?

Choire, having just discovered that you are a person involved in the creation of Rookie, I'm calling bias. Where's the parenthetical full disclosure!?

collier (#13,548)

Man, the comments on that nymag article/interview are pretty savage. Why all the hate? She seems a likable enough kid with something at least remotely engaging to say. I'd gladly take ten thousand Tavi sites if it meant I could firebomb Jezebel, Perez Hilton, the Real Estalker, and all the other mean-spirited exercises in hackdom clogging the tubes.

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