Tuesday, August 2nd, 2011

Let's Say the 'New Yorker' iPad Publication Makes $58K a Week

The data we're allowed to have from places like Conde Nast makes it a little difficult to parse, but this helps: "between its eight magazines with tablet editions, the company has 242,000 digital customers." Good night, nurse! Your revolution is… maybe next year? (That being said, I'd love to see income numbers from that. It's gotta be somewhere from $1.2 million to $2.6 million, I figure? The problem is counting people who get iPad access "bundled" with magazine subscriptions; where people get counted is important!) And language is tricky!

But here's what we can figure out. The New Yorker "served" 89,684 iPad copies for an issue in June. That number is obscured by "served" and doesn't count people like me, who subscribe to the magazine but wouldn't ever be bothered to crack it open on an iPad, but it does count… people who subscribe to the mag and then realize "Oh hey I can also get this on this pad-thing." And it counts some number of people who just straight up buy it for the iPad—about 20,000 people, according to this typically listless bit of reporting—which, in some sense, is nice free money!

So by my very slightly charitable calculations (20,000 people at $59.99 a year, then 5000 people buying weekly issues), the New Yorker iPad publication brings in $58,073 a week. (That's about $3 million a year. You could probably say it turns a profit!)

6 Comments / Post A Comment

BadUncle (#153)

I just love Good Night, Nurse. Why I just caught it at the magic lantern show at the World's Fair. Worth the two-bits for the carriage ride out there, by gum.

jfruh (#713)

I loved the New Yorker iPad app … the first time I used this. Ever since it's crashed literally every time I open in.

Also isn't regarding whatever scraps you get from some new computery channel as "nice free money" kind of the root of all problems?

dntsqzthchrmn (#2,893)

I thought the root of all problems was that there's no percentage in getting everybody to realize we're a) fucked b) without exception, and therefore c) every-human-for-itself blows.

@jfruh: Mine worked dandy for the first week. Then it froze on a piece of fiction by Alice Munroe. Removing the app and browsing into pornhub solved the problem.

finn (#940)

this typically listless bit of reporting

Listless is right. Also: "Making money from digital content has frustrated publishers since the dawn of the Internet." The author of this has a very different conception of what the "dawn of the Internet" was like than I do.

Niko Bellic (#1,312)

@finn "The Dawn of the Internet: The first time I had to write a story on Match.com"

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