Monday, July 11th, 2011

Brands Have Feelings, And They'll Share Them on Twitter

Time to unfollow Arby's :( RT @alltwtr: If You Follow A Brand On Twitter, You’ll Be Seeing More Ads From Them Soon Jul 11 13:56:49 via Twitter for Android

When web guy Mike Byhoff decided it was time to maybe disengage on Twitter with a brand that sells roast beef sandwiches, due to Twitter about to get super-monetized with forced viewing of ads by all, Arby's had a feeling. This is how it all begins and/or ends.

19 Comments / Post A Comment

keisertroll (#1,117)

All this Arby's talk makes me want to go to Chick-Fil-A, then walk across the street to Arby's and eat the Chick-Fil-A there.

jolie (#16)

something something Chrissy @barkeeperfriend

becky@twitter (#14,213)

i just keep thinking of the simpsons – "i'm so hungry, i could eat at arby's!"

boyofdestiny (#1,243)

@becky@twitter Blech. I'll take the crab juice.

turd_sandwich (#5,660)

@becky@twitter Homer to alien blob he just ate: if I can keep down Arby's, I can keep down you!

becky@twitter (#14,213)

@boyofdestiny @turd_sandwich people do crazy things when they're in ads, lisa, like eat at arby's.

kneetoe (#1,881)

Ummm, why was he following Arbys to begin with?

obomobo (#2,490)

@kneetoe Do Jamocha Shakes mean nothing to you?

kneetoe (#1,881)

@obomobo: Until now, no. But I will own up to the fact that, as a kid (and I was a kid a LONG time ago), I ate a decent amount of Arby's. This explains much of what is wrong with me.

SidAndFinancy (#4,328)

When I unfriended Roy Rogers, it Triggered all kinds of unintended consequences.

scroll_lock (#4,122)

@SidAndFinancy – When I unfriended Kenny Rogers, he took his love to town.

SidAndFinancy (#4,328)

@scroll_lock When I unfriended Roger Ebert, you should have seen his jaw drop!

scroll_lock (#4,122)

@SidAndFinancy- When I unfriended Sandy Duncan, she said she'd still keep an eye on me.

saythatscool (#101)

@scroll_lock When I unfriended Jennifer Aniston, Brad Pitt started boning Ms. Jon Voight.

whizz_dumb (#10,650)

@scroll_lock When I unfriended Duncan Hines, it was no piece of cake.

scroll_lock (#4,122)

Does Arby's still have that liquid plastic cheese they inflict on some of those pressed meat sandwiches?

SeanP (#4,058)

@scroll_lock Yes, but Horsey Sauce does make up for a lot of culinary sins.

jfruh (#713)

Wait, if you're following a brand, aren't you ALREADY getting their ads? Isn't each of their tweets an ad (or "marketing," which is another word for ads)? What will you be getting now that you weren't already?

jfruh (#713)

@jfruh OK, I read the article, so now I get it: a company can pay to "promote" one of its tweets, which means that it will appear at or near the top of a follower's tweet-stream (is that word? God I hope not) out of chronological sequence. This seems … less than apocalyptic to me? Why would you follow Arby's if you AREN'T INTERESTED IN THE EXCITING ARBY'S-EATING OPPORTUNITIES THEY WANT TO TELL YOU ABOUT? I mean, I get it, you're following them "ironically," but surely this just ensures that you don't miss a single mockable Arby's tweet.

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