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Brands Have Feelings, And They'll Share Them on Twitter
Time to unfollow Arby's :( RT @alltwtr: If You Follow A Brand On Twitter, You’ll Be Seeing More Ads From Them Soon http://t.co/SKbqTjy
Mike Byhoff
mbyhoff
When web guy Mike Byhoff decided it was time to maybe disengage on Twitter with a brand that sells roast beef sandwiches, due to Twitter about to get super-monetized with forced viewing of ads by all, Arby's had a feeling. This is how it all begins and/or ends.
All this Arby's talk makes me want to go to Chick-Fil-A, then walk across the street to Arby's and eat the Chick-Fil-A there.
something something Chrissy @barkeeperfriend
i just keep thinking of the simpsons – "i'm so hungry, i could eat at arby's!"
@becky@twitter Blech. I'll take the crab juice.
@becky@twitter Homer to alien blob he just ate: if I can keep down Arby's, I can keep down you!
@boyofdestiny @turd_sandwich people do crazy things when they're in ads, lisa, like eat at arby's.
Ummm, why was he following Arbys to begin with?
@kneetoe Do Jamocha Shakes mean nothing to you?
@obomobo: Until now, no. But I will own up to the fact that, as a kid (and I was a kid a LONG time ago), I ate a decent amount of Arby's. This explains much of what is wrong with me.
When I unfriended Roy Rogers, it Triggered all kinds of unintended consequences.
@SidAndFinancy – When I unfriended Kenny Rogers, he took his love to town.
@scroll_lock When I unfriended Roger Ebert, you should have seen his jaw drop!
@SidAndFinancy- When I unfriended Sandy Duncan, she said she'd still keep an eye on me.
@scroll_lock When I unfriended Jennifer Aniston, Brad Pitt started boning Ms. Jon Voight.
@scroll_lock When I unfriended Duncan Hines, it was no piece of cake.
Does Arby's still have that liquid plastic cheese they inflict on some of those pressed meat sandwiches?
@scroll_lock Yes, but Horsey Sauce does make up for a lot of culinary sins.
Wait, if you're following a brand, aren't you ALREADY getting their ads? Isn't each of their tweets an ad (or "marketing," which is another word for ads)? What will you be getting now that you weren't already?
@jfruh OK, I read the article, so now I get it: a company can pay to "promote" one of its tweets, which means that it will appear at or near the top of a follower's tweet-stream (is that word? God I hope not) out of chronological sequence. This seems … less than apocalyptic to me? Why would you follow Arby's if you AREN'T INTERESTED IN THE EXCITING ARBY'S-EATING OPPORTUNITIES THEY WANT TO TELL YOU ABOUT? I mean, I get it, you're following them "ironically," but surely this just ensures that you don't miss a single mockable Arby's tweet.