12
How Not to Be a Publicist
"The Redner Group's official Twitter account posted something you almost never see: an open threat stating that outlets who reviewed Duke Nukem Forever poorly may not receive review copies of games in the future. Anyone who has done this job for any amount of time has suffered through a dry spell after giving a publisher a bad review, but this is the first time the threat of a blacklist has been made public." They've since apologized, but, yow. (via
Duke Nukem Forever? I'll believe it when I see it.
jim redner will see you in his office now.
@boyofdestiny: Duke Nukem is a liberal myth. That said, check this out.
This is almost as morally questionable as refusing to make the guy who plays Turtle on "Entourage" available for junket interviews for a Bauer magazine because they had published an unkind item about Jojo's outfit at the Teen Choice Awards.
(Actually, it's more like Bono's publicist taking retribution for bad Spider-Man musical reviews, since DNF is the Spider-Man musical of the gaming world)
@brianvan: A years-long punchline which everyone but the people whose names appear in the credits understand will end in acrimony and bankruptcy proceedings?
If it's any consolation, Redner won't actually get to blacklisting them for years.
Ha ha, there's also this angle:
http://twitter.com/#!/DukeNews/status/80708393786019840
@jfruh #cultureofcompliance, #notresselo
Maybe they should have tried making a better game.
@Tyrantanic no kidding. I'm not much of a gamer, but I did read a bunch of reviews for Duke Nukem Forever. They were absolutely scathing. This is a pretty empty threat, because if they really blacklisted everyone who give this a bad review, they'd have no one left to send review copies to.
This Redner Group needs to hire some kind of company that specializes in dealing with the media!
I'm so psyched to play this game while I listen to my Chinese Democracy compact disc.