The New Media Necessary Tumblrs: Dumb Tweets at Brands by Choire Sicha May 23, 2011 Your new favorite Tumblr: Dumb Tweets At Brands. (via, via, via, one of whom is surely responsible.) facebook twitter google+ pinterest email Oh hi. I work here and enjoy cats and cat-related news. Read more by Choire Sicha on The Awl These Are Our Most Natural Musical Fibers, or, Hmm, Is This Morgellons?The 107 Most-Poachable Gawker Media Editorial Employees Right NowForget Scalia! Justice Roberts Is a Total Marriage MoronAlessandra Stanley and the Diminishment of CriticismThree Moments in White and Black History in Charleston, South Carolina asdfadslfj; Fun Tumblrs lower circles of content hell The Chicago End-Times Culture (and TV) Kaitlyn Aurelia Smith, "Bobbing Beams Of Light" Culture (and TV) Stealing Sheep, "Apparition" Culture (and TV) Nicolas Jaar, "Fight" New York City, October 5, 2015 country time The Night the Lights Went Out the content wars Twitter Thanks You For Your Service Culture (and TV) Basic Soul Unit, "The Rift Between"