Monday, March 7th, 2011
20

The New 'Newsweek'

It's here! It's Tina Brown's Newsweek! There it is, between the huge amount of word-free space and a 2/3rds of a page devoted to a photograph of a shoe: Harvey Weinstein and Hillary Clinton as hot topics, with editorial buttressing from the minds of Larry Summers and the recently unemployed Kathleen Parker and Joanne Lipman. Mmm, it's like soaking in a nice warm bath of a comfortable yesterday—a happy, mature place of sort-of kind-of powerful people (the kind of people who have "power" at Michael's restaurant, or certain overpriced bistros in D.C.) explaining things simply and calmly (and sometimes correctly), with the occasional stroppy quote on the big proposition of last week. They each get to indulge in their favorite tics: Harvey gets to confess his "mistakes" which, in true job interview fashion, turn out to be his "strengths and learning experiences." Lipman gets to apolitically write about an atomic energy CEO, who is "hard-charging" and "a media darling." Larry Summers gets to not answer some good questions. I like the gumption behind all this! I am impressed that it directly addresses 44-year-olds—almost any other magazine launch would be gunning for 32-year-olds. The idea of making it a shiny weird semi-luxe thing (a giant picture of a shoe!) is probably a very good business decision. This is going to electrify the waiting rooms of dentists all over Scarsdale.

20 Comments / Post A Comment

boyofdestiny (#1,243)

See you in hell, serifs!

sigerson (#179)

I heartily endorse the use of the word "stroppy". (see also, "cheeky")

KarenUhOh (#19)

Oh no. Here they come again, to convince me I'm not too young to buy a Buick.

dntsqzthchrmn (#2,893)

I'm so used to hearing Buick used exclusively in vomit euphemisms that your remark confused me. Monday!

destor23 (#9,892)

So… it's Talk except instead of paying for it, Weinstein is writing for it?

keisertroll (#1,117)

Can't wait for the Newsweek Miramax Books imprint.

zachdionne (#6,507)

"electrify the waiting rooms of dentists"

HA

caw_caw (#5,641)

Okay but why is Hillary dressed like a bathmat?

When isn't she dressed like a bathmat?

keisertroll (#1,117)

Was that a shoe, or your lung after years of smoking Pixy Stix?

keisertroll (#1,117)

So, does Parker have joint custody of the Opinion section with Spitzer?

Mmmmmmm, news bites.

demograph (#3,589)

Can we ask why they keep giving Niall Ferguson cover stories? Ever since the "OBAMA DESTROYED EGYPT!!!" headline he's been batting…what's the opposite of 1.000?

lempha (#581)

'electrify' 'waiting rooms'

City_Dater (#2,500)

I am almost 44 and this isn't speaking to me at all.

I believe Tina Brown is actually bravely addressing the current Newsweek reader — there's only one; he's 62 and lives in Connecticut.

deepomega (#1,720)

He refuses to even open Reader's Digest ever since it had a positive letter to the editor about "the Chinese".

HiredGoons (#603)

They airbrushed Hillary!!!!!!!!

DoctorDisaster (#1,970)

You remember what happened after they didn't airbrush Palin?

Aatom (#74)

So Parker is saying that women are responsible for the creation of lousy men because they're the ones that get pregnant and give birth to them? That's what I'm getting from the cover line, anyway.

Henry Casey (#4,088)

I'll give NewsBeast one thing: a whole issue about women shaking up the world, and I can't find a single mention of Sarah Palin.

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