Big Newspaper Just Dying on the Internet

“The number one video on MiamiHerald.com last year got about 26,000 views and was a feature on how to handle frozen iguanas.”
That comes from this tribute to the success of the Miami Herald in doing original web video. I don’t even know what to say about this! You make a video about handling frozen iguanas—an Internet sweet spot if there ever was one!—and you can’t get more than 26,000 views? Well, things are not great: coverage of the earthquake in Haiti “doubled MiamiHerald.com’s total monthly traffic to 1 million hits last January…. The site’s videos generated 7.5 million hits altogether last year.” Well. God bless them for keepin’ on trying. There are ways for newspapers to succeed on the Internet and we wish them well. Certainly I’d embed their iguana video so more people could see it but of course it’s not embeddable!