Monday, February 21st, 2011
5

Best Hype Award: The "Dead Island" Trailer

Deep Silver, the publishers-to-be of the videogame "Dead Island," claimed yesterday that they hadn't yet sold film rights to their as-of-yet unfinished and unreleased product, in development since basically forever, despite reports to the contrary. Here's a working theory about this unusual event (the "Dead Island" trailer: has like 2.5 million views, from the last five days): "My theory: Deep Silver knew Dead Island was in video game purgatory and they needed something to gauge the interest in it to determine if they should shelve it or issue yet another release date. So they came up with this bit of cinematic genius, something that would go viral and get people talking about their game again. Even if the family featured in the trailer has nothing to do with the game, even if the game is not quite ready for prime time. It was a bit of manipulative genius to put this out there, sort of like a girl who’s not quite sure she’s ready to date making a match.com profile to see if she can reel in anything worthy enough to make her try. The Dead Island trailer was bait. And we all took a bite."

5 Comments / Post A Comment

keisertroll (#1,117)

But what does this have to do with John Romero making me his bitch?

MikeBarthel (#1,884)

How…awful of them?

Joey Camire (#6,325)

All the analogies have been fantastic this morning. This piece with the match.com girl analogy, and the piece about the middle east with "not all wines age well."

This trailer is fantastic, but is it weird that the analogies have gotten me more excited? Chaulk it up to Monday.

Anarcissie (#3,748)

No, these are really good analogies. Struck a vein of analogic gold.

Between the opening eye shot and the music (which is very similar to the final shot of Jack walking in the forest, knowing he is dead), I hope the Lost producers get some royalties.

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