Friday, January 21st, 2011
13

The Proper Way For A Post-Punk Legend To Begin An Email

"I never use 'Dear…' It's old-dearish."
Jon King, managing director of the digital marketing agency Story Worldwide, weighs in on the debate over the proper salutation with which to start an email. King, who is the same Jon King who used to dance like a chicken undergoing electro-shock therapy and sing amazingly great, spiky, neo-Marxist punk rock songs with his band Gang of Four, generally begins emails to clients, "Often with no intro line at all. I assume they know who they are, and cut to the chase."

Those clients include Faberge and Estee Lauder.

Gang of Four reunited a few years ago and—wow! I'm just learning this today—have a new album coming out next week. It's called Content, and it's getting very good reviews in the British press.

Oh, here's a video for one of the songs from the new album:

That looks a little bit more like a scene from Lethal Weapon 2 than it should. And Jon King looks just like James Cromwell. But it's good to see that he still dances like that.

Anyway, I think all emails should begin, "Buckle your seatbelt," and end with "Flocka!"

13 Comments / Post A Comment

KarenUhOh (#19)

"History is the reason/I'm washed up."

saythatscool (#101)

Dave:
I defer to you on all things musical, but do you really think G4 was punk? Just interested. Not looking to start a music nerd shitstorm.

Dave Bry (#422)

Well, post-punk, i guess. That's the term usually used. But, I don't know. While it can be sometimes fun to have the music-nerd arguments about categories and definitions, it's usually such a drag. (As for whether or not said arguments actually reach "shitstorm" status, I definitely defer to you, saythatscool, on all things scatalogical. And I say that with high respect and affection.) I tend to use the category terms broadly and loosely and say, "okay, let's choose another word," if anyone disagrees. I like to think its all just rock. That said, attitude-wise, yeah, Gang of Four seem pretty punk to me.

@Dave Bry: If Entertainment! isn't one of the great punk albums, I don't know what is.

LondonLee (#922)

Punk funk?

Dave Bry (#422)

Yes. Their adding funk to the punk was what really made their sound, I guess. (And then, 25 years later, that of the Rapture.)

I don't know… I was always a fan of "Hey there fuckface."

s. (#775)

I guess I should just embrace the delicious irony, but some part of me that I'm embarrassed and surprised is still there died (again) when I found out that the guy who sang about the problem of leisure now sells things for Fabergé.

buzzorhowl (#992)

Well, and that "problem of leisure" song was used in an Xbox commercial last month, too, so at this point does it really matter how he makes his living?

Flashman (#418)

"Never mind the bullshit here's the facts,"…

Jared (#1,227)

That packaging is way too reminiscent of PiL's Metal Box, which came out the same year as Entertainment! Getting the band back together is not usually a good idea.

LondonLee (#922)

"Dear" does seem a bit formal for email even though I am quite into sounding "old-dearish" these days.

How about "Oi, cunt"?

gotham (#1,572)

To whom it may concern,
I approve of your video selections here. Thank you for bringing this to my attention.
Sincerely,
Gotham

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