The Way We ____ Now How Barnes & Noble Will Survive by Choire Sicha December 21, 2010 Barnes & Noble? Forget what you’ve heard about sales struggles and investor confidence and whatnot: they’re in it to win it. (Photo by Richard Kim.) facebook twitter google+ pinterest email Oh hi. I work here and enjoy cats and cat-related news. Read more by Choire Sicha on The Awl Primitive Tim, America's Next HeroWhat Time Is Spring Break, Four Loko?The 2015 Oscar-Nominated Live-Action Short Films, In OrderThe Silence of the BrandsAll the Exposed Men's Ankles in the February "GQ," in Order Barnes & Noble Books Reading the content wars Promise Kept Announcements Meet the Awl Newsletter crop chef Eat the Mango (No, Not That One) listicles without commentary English Monarch Signatures, Ranked Tell Us More How to Sell Bottled Water to Thirsty Bros the actual internet What's Happening on Ghost Twitter? Culture (and TV) Daphne and Celeste, "You and I Alone" The Concessionist I Love My Parents Yet Also May I Murder Them?