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Awl pal Rob Walker takes a look at "one of the most popular blogs on the planet." (Spoiler: It's Boing Boing.) "Boing Boing's longevity hasn't happened despite its refusal to get serious, but because of it," he argues. This is a good one to print and read at leisure.
"Blog with DIY-ethos editors has DIY ethos."
"They got where they are by breaking all the rules… that didn't exist when they broke them."
It is nice of BoingBoing to encapsulate everything awful about San Francisco (privilege-denying libertarianism! carefully cultivated quirkiness! techno-utopianism!) in a single place.
Adding "Carefully cultivated quirkiness" and "everything awful about San Francisco" to our random tagline pool now.