Dreamworks Done Pimping Brands to Kids

I had not noticed that Dreamworks has been renouncing product placement in movies for young people! This is heartening. What’s more? “Megamind also has no product placement ‘jokes,’ the likes of which were so prevalent in the Shrek series—that is, until the most recent Shrek film, another brand-less children’s film that signaled the trend that Megamind now confirms. Product placement in animated children’s films might be dead.”