Tuesday, November 9th, 2010
5

Dreamworks Done Pimping Brands to Kids

I had not noticed that Dreamworks has been renouncing product placement in movies for young people! This is heartening. What's more? "Megamind also has no product placement 'jokes,' the likes of which were so prevalent in the Shrek series—that is, until the most recent Shrek film, another brand-less children's film that signaled the trend that Megamind now confirms. Product placement in animated children's films might be dead."

5 Comments / Post A Comment

deepomega (#1,720)

I'm confused. By "product placement", they're actually referring to jokes about brands/product names/pop culture/etc., right? Not actually bought-and-paid-for jokes?

dntsqzthchrmn (#2,893)

Couldn't it be both? I thought it was both.

HiredGoons (#603)

the endless cycle of branded toys, sugar laden cereal and 'lifestyle products' will continue unabated though, right?

Given that each DWA film is as expensive as it is, and given how long the lead times are for animated films, the placement money wouldn't make a difference as far as the greenlight goes. Animated films are product placements for themselves—keeping other brands off the screen keeps the marketing channel clear.

BadUncle (#153)

Please, please, please tell me there's a Uranus joke.

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