Thursday, October 7th, 2010

Republicans Going All-Out To Win West Virginia Hick Demographic

hicksThe competitive Senate race in West Virginia between Governor Joe Manchin and businessman John Raese just got a little more interesting.

A Republican ad that shows a couple of regular-looking guys commiserating in a diner about West Virginia Gov. Joe Manchin (D) turns out to have been shot with actors, from a script, in Philadelphia.

But not just any actors: "We are going for a ‘Hicky' Blue Collar look," read the casting call for the ad, being aired by the National Republican Senatorial Committee. "These characters are from West Virginia so think coal miner/trucker looks."

Sadly, the National Republican Senatorial Committee has pulled the ad from YouTube, but here are the list of clothing suggestions from the casting sheet to give you an idea of what you would have seen:

Work boots
Flannel shirt
Denim shirt
Dickie's type jacket with t-shirt underneath
Down filled vest
John Deer hats (not brand new, preferably beat up)
Trucker hats (not brand new, preferably beat up)
No Thin Stripes

And here's the script. It's not often that you see what a political party actually thinks of its voters, but when it does happen it is delightful!

24 Comments / Post A Comment

Abe Sauer (#148)

HA! In Wisconsin Scott Walker had the same problem after running an ad showing a bunch of good ole' Wisconsin bar patrons talking about how Dem Tom Walker was bad for the state. Except the commercial was shot in NY

Abe Sauer (#148)

Tom "Barrett." Gah.

boyofdestiny (#1,243)

This reminds me of the time in Massachusetts when Martha Coakley ran a bunch of ads for her Senate campaign where she was only pretending to be a viable candidate.

Kevin Patterson (#5,933)

I remember how she would kind of go through the motions of campaigning, but you could tell it was beneath her. She's just too proud to ask.

Bittersweet (#765)

…and now the GOP has all sorts of grand plans for the Commonwealth. Thanks, Martha.

dntsqzthchrmn (#2,893)

Wild, wonderful.

Niko Bellic (#1,312)

I just don't understand why would anyone who was paid their Fair Market wage ($2.50/hour) to work on this turn around and leak it.

sigerson (#179)

I bet the NRSC leaked the script intentionally just to get free airtime for their advert. Let's replay the "Manchin loves Obamacare" message over and over and over. Don't people understand how media messaging works? Most people aren't obsessed with the inside baseball stuff and only see snippets and visuals in passing. It's like LBJ's Daisy ad from 1964. Aired once but got a ton of publicity and free airtime. Sigh.

Niko Bellic (#1,312)

"It's like LBJ's Daisy ad from 1964."

While that ad was wrong, it was also really well done. I seriously doubt that this one approaches that level of psychological effectiveness.

dntsqzthchrmn (#2,893)

I don't know. We'll see how central PA, WV and western MD will go. The vibes on the ground there really don't match the clear-cut (sorry) rural anti-Dem groundswell I'd been led to expect. A lot of dark-blue-with-a-star posters, a few Stop Obama billboards, but a surprisingly high ratio of pro-Manchin pro-Oliverio truck/building signs across WV, and the anti-Obama graffiti along the way is answered two-to-one by pro-Obama scratchouts and messages.

KarenUhOh (#19)

"Get yer shotgun, Clarence. It's gettin' on to Dimocrat Season."

brent_cox (#40)

More surprised at the GOP pulling the ads than I am by the casting call. Shame?

Pop Socket (#187)

"Looking for someone to represent the middle of the country… Ohio, Pittsburgh, West Virginia area- Middle class"

That's a lot of words to say 'White'.

dntsqzthchrmn (#2,893)

The small towns, sure. The bigger towns and the cities? Pittsburgh? Youngstown? Wheeling, even? Not so monochrome.

DoctorDisaster (#1,970)

Once you reach a certain population threshold, you are expelled from Real America.

kneetoe (#1,881)

Seems like a pretty good ad to me. Remember when Hillary beat Obama by something like a million points. Those folks REALLY wanted a woman in the White House.

I fail to understand how thin stripes are somehow antithetical to the Hickey look.

Baroness (#273)

I think it's because on television, thin stripes can blur into a distracting moiré pattern.

BadUncle (#153)

Hickey? Hickey Freeman? Now that's those are GOP stripes.

BadUncle (#153)

@Gef: Doh! I didn't see your linked text.

Morbo (#1,288)

Deere. John Deere.

This is a political strategy straight out of the book "Deer Hunting With Jesus".

I like the idea of a casting director saying:
"You're more of a Larry the Cable Guy look. We're looking for something different….think along the lines of an angrier George Lindsey. If we have a close race in Louisiana come up, we'll call you."

DoctorDisaster (#1,970)

Yeah, if there's anything that screams "completely out of touch with middle America," it's misspelling Deere.

dntsqzthchrmn (#2,893)

Volunteer proofreading for the RNC, are we.

DoctorDisaster (#1,970)

I'll proofread for them, but they'll have to pay me. It's what Ayn Rand would have wanted.

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