Thursday, October 7th, 2010
18

Best Website Ever: Now You Can Have a New Horrible Gap Logo Too

OUR NEW LOGOGetting rebranded terribly is as easy as this.

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18 Comments / Post A Comment

Not if your name is too long

Well then your brand SUUUUUUCKS!

Fascist domain police won't allow my brand 2.0, either. I'm quitting the internet.

DoctorDisaster (#1,970)

So the Gap is hiring for "Helvetica and a gradient square," and I'm underemployed? Fuck the graphic design world.

Matt (#26)
Art Yucko (#1,321)

This Label is Union-Grade.

brianvan (#149)

"Human Centipede" doesn't fit

MollyculeTheory (#4,519)

Hmn100pede[bluesquare]

It's catchy.

Bittersweet (#765)

I think "Bitterswee" has a certain ring to it.

libmas (#231)

Bittertwee?

roboloki (#1,724)

i feel i'm having more fun with this than i should

keisertroll (#1,117)

Did American Apparel and AT&T have a dumpster baby, and THE GAP is claiming it as its own?

hman (#53)

I still like it! Changed at tumblr, maybe here too – for real!

hman (#53)

Aw, crap.

MasterSellingDF (#7,833)

Wow GAP must be really loving itself
http://www.blog.donaldbrownliefleming.com

TennisCourtOaf (#4,871)

viral: fall into the trap.

copyranter (#440)

That's funny, since the Awl logo is the same color scheme as the old Gap one.

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