The Youngs A Nice Millennial Wine by Choire Sicha October 25, 2010 “The ads promote HobNob as just the right wine to go along with the busy, casual lives, filled with friends and entertainment, of the members of the generation known as millennials, Generation Y or echo boomers.” —Enjoy your millennial wine.# facebook twitter google+ pinterest email Oh hi. I work here and enjoy cats and cat-related news. Read more by Choire Sicha on The Awl Can A Gay Wedding Even Have Pizza?Primitive Tim, America's Next HeroWhat Time Is Spring Break, Four Loko?The 2015 Oscar-Nominated Live-Action Short Films, In OrderThe Silence of the Brands "Lives" Advertising Busy AND Casual ECHO INDEED Marketing The Millennials Wine the fault in our cars Uber Dreams Tell Us More The Twitter Background Danger Zone Culture (and TV) Soviet, "Overrated" Sure Will The Internet Just Fix Itself? listicles with little commentary Episodes of Eating Children in Ancient Greece, Ranked in Order of Unreasonableness The Concessionist Should Straight White Men Be Ashamed of Themselves? oscar isaac worship The Dudes in the Machine Culture (and TV) Total Babes, "Blurred Time"