"The ads promote HobNob as just the right wine to go along with the busy, casual lives, filled with friends and entertainment, of the members of the generation known as millennials, Generation Y or echo boomers."
—Enjoy your millennial wine.
As an easily-confused Old, I'd expect to end up with a chocolate covered digestive biscuit.
So, it comes in both red and white, probably? I'm not sure… Could you add some caffeine? Ginseng maybe?
We/They are the most talked about generation, and haven't done shit yet. At least the Bolsheviks ran in the streets.
Isn't a Hobnob a Knifecrime biscuit?
Yes, and coincidentally, they go wonderfully well with crappy wine.
I thought Keystone Light was already the millenial wine?
Miller High Life: the Champagne of Beers
I thought it would be called "HipsterGrifter" wine.
Best enjoyed out of a sippy-cup.
how does one have a busy, casual life? does this wine come in a box or the more traditional, boomer-friendly bottle?
Capri Sun pouches, I think.
I rarely buy the wine anymore, because the bottles are just too heavy on the bike. At least PBR/Four Loko comes in cans.
Speaking of "boomer wine", it's mostly spoiled, with a hint of bitterness, and it's a financial catastrophe for the vineyard that produced it
Related: In the David Carr piece on the Awl the readership was described as being hip twenty-somethings and media insiders. I am neither and demand redress. Wine would do nicely. Thank you.
Shhh! You'll make Cho angry…
Anybody want to trade me their three-digit number? I so want to look like an early adopter.
bod: How much is in it for me?
Capt: Dental work, and lots of it. Interested?
GENERATION Y IS NOT MILLENNIALS %#%*&@!(%!#%*
As someone who I guess is technically of this Gen Y / Milennial thing but a narrow cut-off margin, I guess this is for me?
Note to "the olds":We drink wine for some combo of the same three reasons as you.
(a)We like to enjoy wine
(b)We are putting on airs
(c)It makes us drunk
Please stop pretending we are interestingly different from any other group of adults and we will stop acting like we believe it, deal?
HAHA I have apparently drunk so much TheraFlu I responded in earnest / became a parody of myself. Whoops, sorry – I need chicken soup & Pappy Van Winkle
'Inside the “o” is the phrase “You are here,” and emanating from the “o” are lines that connect to scenes of millennials in social situations like dancing and raising wine glasses in a toast.'
I am here, inside the "O". I do not remember how I got inside the O. I think I fell asleep on the L the other night and instead of waking up in Canarsie with my pockets cut open I woke up inside the "O". There is no bed, no desk, but there is a computer and some cigarettes and a fuck of a lot of wine, so there's that going for me. Emanating from the O are lines, lines that form tunnels, tunnels through which I cannot pass but through which I can see members of my generation dancing and raising wine glasses in a toast. They are Millenials. They are probably listening to, like, Animal Collective or some shit but I can't hear them; maybe it is ironic Warren G. They raise their glasses again and again. I dribble some shiraz down my shirt. I. Am. Here.
“This is an adventurous consumer,” Mr. Steffanci says. “They’ll try a bottle of wine and third-party reviews are not important.”
No no, I'd already surmised that the wine sucks ass.
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