Friday, August 27th, 2010
12

How the Internet Works: Advertiser-Provided Editorial Infographics!

INFOGRAPHICSometimes you learn little things about how the Internet works and it's like, ohhhhhh! Of course! Here is a solicitation we received, which explains how an advertiser places editorial content on blogs. So that the content links to ("is sponsored by") what are basically spam farms. It's fascinating as a business model! It's very smart!

From [Redacted]
to notes@theawl.com
date Thu, Aug 26, 2010 at 8:51 PM
subject Infographic Distribution
Hello ,

I know you're really busy, so I will try to make this quick and painless. My name is Sarah and I work with a company that creates and distributes infographics. I was wondering if you'd like to be part of our infographic distribution list. We are willing to pay you for every infographic you post.

Here are a couple examples of the work we do:

http://mashable.com/2010/05/10/ipod-revolution-infographic/

http://www.huffingtonpost.com/brian-clark-howard/the-meteoric-rise-of-crai_b_649183.html

http://www.neatorama.com/spotlight/2010/06/17/13-things-worth-knowing-about-super-mario/

We would love to provide you with content while paying you for it. Please don't hesitate to contact me with any questions. I hope to hear from you soon!

Thanks!

[Redacted]

Oh I see! I actually do admire this, honestly. It's providing a service. (Not one I really want, but.) Think of it like radio in the 40s! Or think of it like James Beard doing skits for advertisers on NBC during his cooking show, which is much-discussed in the August issue of Gastronomica, which you should definitely be reading!

12 Comments / Post A Comment

The other thing about these graphics is that they go "viral" very quickly. (Thanks Tumblr!) Also they are all sort of overly huge? And that hugeness puts forth the illusion of being "info-packed"? (You know, like TED Talks!)

Art Yucko (#1,321)

…packed with fascinating figures like "2,181%"

bigger, colorfuler, chartier! alphanumericalier!

biggyshorty (#4,492)

love that you keep hating on TED. they're just getting worse and worse every day.

You're not interested a neat graphic sponsored The Bear Council of America?

keisertroll (#1,117)

Not unless it's that one that differentiates between bears, cubs, otters, and twinks.

DoctorDisaster (#1,970)

@keisertroll: I'd prefer a photo essay to a graphic, in that case.

dntsqzthchrmn (#2,893)

I don't think that's what the Bear Council of America promotes.

Do they proffer the same content to multiple sites simultaneously? Or if you agree to run their graphic, are you guaranteed an "exclusive"?

Art Yucko (#1,321)

INTERNET MARKETING CERTIFICATES DOT COM LEARN HOW TO MARKET INTERNET CERTIFICATES TO OTHER SOON-TO-BE-SUCCESSFUL WHITE-TOOTHED PEOPLE JUST LIKE YOURSELF

I hate the word infographic.

Evie (#3,227)

I got the same email from these folks for my podcast's blog a few weeks ago, so I think it's safe to say there's no exclusivity arrangement. (I deleted the email, although I saw one on another site about Pokemon that was kind of enlightening.)

Rod T (#33)

I just don't really understand what is happening here at all.

So, like, I can start making content that I would think we be good for other websites (like "a timeline of girdles" for Jezebelle), then sell that content to an advertiser (like Acme Girdles, Inc.) and present it to the website as free content, and give Jezebelle the ….

No. I really don't get what these people are doing. Or do I. Seriously, this is triggering a flashback of a bad trip.

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