In an absolutely shocking survey that will forever alter the way human beings relate to each other, USC's Annenberg School for Communication and Journalism's 2010 Digital Future Study discovered that a whopping zero percent of participants would consider paying for a service like Twitter. And that's just one of the many kick in the balls to "new media" brought to light by the survey. It also found that 70% of participants find online advertisements annoying and 50% never click on advertisements. Good luck making money now, social media dweebs!
Monday, July 26, 2010
28
Good thing theawl doesn't sell ads!
=(
(guitily clicks on random ad)
Yeah, but 0% click on non-online ads.
Those would be "kicks" in the balls, although I guess since 0% of people would pay for grammar checking it must be worthless too, right?
(Ow, my balls!)
I'm a lot more surprised to find out that 50% of people DO click on online ads.
And I mean, really, does it matter that people ignore most ads? How many products that you see advertised on TV do you actually buy? I would assume that most "successful" advertising still only results in a tiny fraction of actual sales as compared to the number of eyes that see it (total speculation, of course - I really don't know anything about advertising).
Same. And from a direct marketing perspective, it's astonishing.
Agreed.
When I was a kid, I was at the mall with my mom and we got pulled into a focus group interview. I was pre-k, and they asked me how I felt about a COMPUTER MOUSE PAD. As a bred people-pleaser, I had NO IDEA what it was for but told them it was really nice and I would definitely play with it.
I can't imagine the 50% figure is accurate, unless that includes accidental rollovers/clicks.
I've never paid for it in my life. That's how you end up with one of those social media diseases.
a bottle of scotch will help with that. it won't clear up your rash, but you won't give a damn.
I was in a bar once and a woman approached me and offered me $50 to come back to her hotel room and Flickr her Twitter.
she wanted to google your youtube.
I told her that I was worried that the hotel would call the cops so we should go back to myspace.
That's where the stickydrama went down?
She took my full sevenload.
Are you still Friendsters?
No. I realized there were plentyoffish.
I dumped him when I found out he lived in Farmville.
I've been trying to suss out an Argonauts reference relevant to that "Social Medea" tag, but I can't. Either I'm stupid today, or that's a typo. OR, I'm stupid today, AND that's a typo. Well?
I only click on ads that say "You win! You're the 1 millionth person to visit this porn site!"
Christ, I'd pay for it to go away.
I click on ads in the New York Times all the time. Sometimes my finger pokes through the paper though.
It's amazing that fifteen(?) years into new media, that we can't seem to find a way to make deliverable advertising.
Yes, and when I find an ad in the T Magazine that bothers me, let's just say that there's always a Sharpie and a creative imagination close at hand.
I click on ads that are relevant, unfortunately for internet advertisers 90% of ads that seem to appear on sites are stupid crap like "10 secrets to flat belly" (secret number one appears to be badly photoshopping yourself thin in photos and secret number 2 is sucking in your stomach for the after shot) or my favourite from facebook yesterday "so you like Ghostbusters, we're sure you'll love this marksman competition show on the History channel that has absolutely nothing to do with ghosts, ghostbusting, or a thin Harold Ramis."
also clicking rarely means buying, it may mean I bookmark though.
I only click on ads that are maximally irrelevant. It's a considered economic strategy - I want to support business Y which depends on online advertising, and I have no stake in whether business X (the advertiser) continues to exist or not, so a click on an irrelevant ad is a (minuscule) monetary transfer from some for profit company I don't care about to some other I do care about. I realize that if this behavior were ubiquitous, online advertising as a whole would fail.
I think digital drugs are a step in the right direction to get people to pay for things online, no?
Don't worry, Awl! Due to the poorly designed mouse trackpad on my laptop, I accidentally click on your ads like ALL THE TIME. You're welcome!
Lately, I've recently had a strange desire to shave after reading The Awl.